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GilletteLabs Campaign Instructions


Congratulations on being selected for this GilletteLabs NIL opportunity. Upload all of your raw / high resolution content using the Form (button) below (photos, video and caption).  If you have any questions about this, email your Postgame campaign manager

**Must read contents of this brief IN FULL to ensure all requirements, messaging and content guidelines are understood and confirmed before creating content and before posting. Please DM @postgame.official with any questions.**

Gillette Labs Campaign Brief

1.) DO NOT HAVE ANY LOGOS in your content (clothes, other products on your sink, etc).

2.) DO NOT include the cap on the Razor.

Upload Your Content here:

Campaign Instructions



  • 3 IG In-Feed Reels / Tiktok - 3x pieces of individual in-feed video content

  • 3 pieces of Content GilletteLabs Razor with Exfoliating Bar - posted at separate moments in time using the content themes outlined in this brief with your own creativity. 

  • Screenshot of Stats - delivered within 2 weeks of content live date


  • Content Piece #1 Submitted for Approval: January 15th

  • Content Piece #2 Submitted for Approval: January 24th

  • Content Piece #3 Submitted for Approval: January 24th

Once your content is approved to post, you must make 3x individual pieces of content posts before November 30th. 

Posting dates must be pre-communicated and agreed upon.
● Please share content piece #1 first for approval, content pieces 2 & 3 can be shared together for approval as long as they are posted at different moments in time shared and agreed upon with Postgame

Content Themes

  • Content Piece #1 - Establish yourself as a GilletteLabs student athlete. Choose one theme below for your 1st post.

    1. Every Day First Impression

      • Show how you use GilletteLabs as part of your everyday routine.

        • Content Could Look Like:

          • Chatty GRWM: Something crazy happened on the way home
            from class. Tell us about it as you prepare for practice.​

          • ASMR GRWM: Smooth, satisfying sounds of how your routine relaxes you, share it.​

          • GRWM For…Literally anything.

    2. Confidence (on and off the field)

      • You're never fully dressed without your... confidence

        • Content Could Look Like:

          • Prep Moments with GilletteLabs: Meditations, affirmations,
            counting field lines, show/tell us your preparation rituals using
            GilletteLabs products.

          • Mirror Prep Talk: Hey good lookin’, yes you. You’ve never looked better thanks to GilletteLabs, now give yourself a little ”prep” talk getting ready to make a good impression​.

    3. Game Day, Game Face

      • My game day rituals start with GilletteLabs, let’s hit the court​/field.

        • Content Could Look Like:

          • Game Day Story Time: The buzzer winning shot or the game you never touched the field –tell us your favorite game day story while getting game face ready.​

          • Game Day Shave Time & Fit Check: Show us how you show up in style from your swaggiest fit to your cleanest edge.​​

  • Content Piece #2 - Continue Conversation + Drive Consideration (Choose
    1 Theme below for second piece of content)​​

    1. Preparing? No Problem.

      • GilletteLabs knows preparing for greatness should be effortless.

        • ​Content Could Look Like:

          • Affirmations and Manifestations: I am smooth, I am prepared, I am… share your daily manifestations.​

          • Lessons in Preparation: Share your MVPM “most valuable
            prepared moment.” ​

    2. What's In My Bag?

      • What is your secret weapon to a great first impression?​

        • Content Could Look Like:

          • ​Gear Haul: Everyone’s favorite time of year came twice,GEAR TIME! Show us all your new GilletteLabs gear and swag.​

          • Mirror Swipe Transition: Swipe from practice to class to game
            day show us your cleanest transition showcasing your before/after looks using GilletteLabs​.

    3. Razor Reviews

      • ​Test the products and share your authentic reaction.​

        • Content Could Look Like:

          • ​Grooming Tips and Tricks

          • ​Problem/Solution: Everyday irritations like ingrown hairs, beard stubble, and anything else that rubs you the wrong way. Tell us how GilletteLabs soothes and solves your daily irritations.​

  • Content Piece #3 - Choose Your Own Adventure (Choose any unused theme or these two additional themes for your third post.)

    1. Visitors Weekend

      • ​Content Could Look Like:

        • Show your last store run with them and why the shaving aisle is your first stop in-store.

        • Someone special in town? Time to take advantage of a shopping trip to stock up on GilletteLabs products. 

    2. Next Gen

      • ​Content Could Look Like:

        • Going off to college has taught you a thing or two, now its time to show your mother figure how it’s done.

        • Show how you are teaching a teammate, friend, family member why GilletteLabs is the Ultimate Shaving Experience.

    3. Come up with your own idea!

      • ​If you do have a good idea, DM @postgame.official or email your idea before you start creating content for it.


Content Hashtags & Tags:

  • Hashtags:

    • #GillettePartner (required for each piece of content)

  • Tags:

    • @gillette (required for each piece of content)


Approved Music Library HERE >>

  • All music included in content reels to be pulled from this approved copyright free library only.

Messaging Guidelines

  • GilletteLabs Razor with Exfoliating Bar should always be included as it is the hero product.

  • Please also speak to the products in the order that you use them/they are made to be used.

  • Your first mention of the brand (verbal or written) must include full brand name: “GilletteLabs.”

Key Product Messages (must include 2-3 key messages in each video):

  • The GilletteLabs Razor is Gillette's Ultimate Shaving Experience. ​

  • The green bar releases trapped hairs before the blades pass, priming my face for an effortless shave every time. ​

  • GilletteLabs makes shaving feel less like a chore. ​

  • Shaving with GilletteLabs is an important part of my daily routine as a student-athlete.​

  • I love the razor stand it comes with so my razor has its own place in my bathroom – no tossing it in a drawer or my roommate confusing razors! 

Gillette Labs Razor with Exfoliating Bar

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Content Must Do’s​

  • Your first mention of the brand (verbal or written) must include the full brand name:


  • Your tone of voice should be natural and relatable, we want this to feel like something you would post, not an ad!​

  • Content should be shot in an environment that feels authentic to you and a bathroom setting/where you typically shave​

  • Background should be clean, bright and minimalistic​

  • Content should highlight your authentic grooming story/experience when appropriate​

All sponsored posts MUST include FTC-compliant disclosures:

  • Proper FTC disclosure language of #GillettePartner, #ad or #sponsored on post/video and any social shares; disclosure should appear at the front of social copy if possible.​

  • Additionally, if available to you, use the paid partnership tool tagging @gillette ​

  • When adding links to IG Story frames, change copy sticker to say "click here"​

  • Use TBD hashtags to be provided by agency​

  • Tag @gillette in your caption and photo.​

  • Show the GilletteLabs with Exfoliating Bar products and the front-of-pack in your image or video.​

  • Content must show the green exfoliating bar and shot of razor on counter and/or being put into the stand​

  • Shave with the razor! When shaving with GilletteLabs you must be either fully clean shaven (your face and neck) or have groomed facial hair (intentionally styled/closely evenly trimmed facial hair)​

  • Purchase link as “link-in-bio” for 48 hours on Instagram and include Link Sticker on each frame of your Instagram Story posts.​

  • Ideally, you should not shave 2-3 days before capturing content in order to prepare the face and show the ease of using the GilletteLabs with Exfoliating Bar​

  • Music must be sourced from Agency provided royalty-free music library​



  • Foul language​

  • Do not mention any competitive brands in the razor/shaver/electric category – Harry’s, Dollar Shave Club, Bevel, Philips Norelco, Schick, Bic.​

  • Do not show the influencer using the razor on anyone but himself​

  • Do not include any branded posts or stories within 24 hours before the ones for this program​

  • Do not mention/compare any brands or Gillette products you’ve used in the past in a negative way (e.g., I had tried the MACH3 and had problems, but The GilletteLabs with Exfoliating Bar is great). It is OK to say you’ve had trouble with razors in the past or that you don’t typically buy Gillette.​

  • Do not mention any other brands by name in your content/captions​

  • Do not mention anything political or religious in content​

  • Do not wear anything with a visible brand name or logo on it or have brand names/logos clearly visible in the background of any shots.​

  • Follow capture guidelines of GilletteLabs in appendix​

  • Only include third-party music/sounds that have been provided to you by Agency and Brand.​

  • Do not include a space between GilletteLabs (i.e., Gillette Labs)​

  • Do not show the packaging flipped (if you shoot selfie style you will have to flip the video)​

  • Do not include any third-party music/sounds that you do not have explicit ownership of. ​

Example Content

Please leave your likes and comments on for all your posts!

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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