PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Brands - Check out our Instagram Feed of UGC athlete content!
Free People Movement Athlete Ambassador Program
Since July 2021, Free People Movement has partnered with POSTGAME to execute a multi-phased integrated marketing campaign, leveraging college athletes to amplify Free People Movement’s brand position as a top tier women’s workout and performance brand.
Postgame Member
Tessa Van Winkle - UCLA - Beach Volleyball
CAMPAIGN OVERVIEW
Emma Hansen
FGCU Beach Volleyball
Aleeya Hutchins
Wake Forest Track & Field
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POSTGAME helped establish a community of regionally recognized female athletes to amplify Free People Movement's (FPM) broader marketing efforts.
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FPM takes a curated approach to athlete partnerships, selecting ambassadors based on content and brand alignment, sport, location, social reach & engagement.
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FPM was interested in leveraging a highly influential audience with a captive following of Gen Z consumers.
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FPM’s multi-faceted partnership with athletes includes:
- Supporting critical product launches highlighting athletes performing in their respective sport.
- Athletes producing high quality video UGC for organic and paid social usage on Instagram and TikTok.
- Athletes creating raw content to be leveraged by POSTGAME and FPM in the creation of enhanced digital content.
- Establish an evergreen flow of organic social content.
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During Phase 3 of the partnership with Postgame, FPM unveiled a 'Skort for Every Sport' Campaign, to showcase their latest skort product as a versatile option within the athletes respective sport.
EXAMPLES
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Shae Andersonz - UCLA Track & Field
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Riley White - Alabama Track & Field
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Emma Hansen - FGCU Beach Volleyball
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Lexi Hiltunen - Princeton Soccer
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Tessa Van Winkle - UCLA Beach Volleyball
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Emily Johnson - New Mexico Soccer
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Alexis Holmes - Kentucky Track & Field
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Alyson Boekholder (Utah Cheer & Dance
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Amalia Doran - Adams State Track & Field
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Lexi Ellis - Oregon Track & Field
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Brooklyn Hollman - Clemson Cheer & Dance