FREE PEOPLE
'SUMMER TRAINING'
CAMPAIGN
INSTRUCTIONS

Free People_Postgame.jpg

Below is an overview and instructions for the Phase 3 Free People Movement campaign titled, 'Summer Training'.  This campaign requires high quality PHOTOS ONLY.  You will post your carousel of photos to your Instagram Feed  

Important Dates:

  • Upload 2-6 PHOTOS here for approval before May 25th

  • Your PHOTOS will need to be posted by May 30th

Campaign Concepts & Creative Ideas:
 

Create still imagery inspired by your favorite ways to train over the Summer in your favorite FP Movement short, bras, and tanks. Whether that’s going to practice, weights, PT or even a hike to do some cross training and get outside, we want to see how you plan to take on the Summer heat!

 

Please provide 2-6 images of yourself based on the inspiration provided featuring both full length shots of your training on hot days and close up product detail shots. When posting, please post an IG carousel of imagery.


Creative Ideas:

  • Stretching in the sun.

  • Warming up for practice.

  • Getting ready for a hike out outdoor activity.

  • Cross training activities.

  • Exploring the outdoors (locally or on a trip).

  • Pretty outdoor scenery/background.

  • Any outside workouts you like to get in in the warmer months.

Campaign Goals and Deliverables:

  • Delivery of a minimum 2-6 photo options intended to be posted as an IG carousel.

  • Talent must post on a mutually agreed time (timing of post TBD)

  • Content to live on FP Movement’s Instagram and/or Tiktok indefinitely

  • Talent must post (1) Instagram story (3 slides minimum, with swipe up links to outfit) to promote the in-feed post


Messaging Guidelines:

  • Tagging @fpmovement (tap tag and in copy), NOT @freepeople

  • Tag @postgame.official

  • Include hashtag #fpmovementpartner

  • Include the product name in caption

  • Caption copy must be reviewed by FP team prior to posting and include “My favorite way to train in the heat @fpmovement”

  • No additional brand tags or hashtags to be included
     

Style Guidelines:

  • Outfit must feature full FP Movement outfitting, and must include equity products (FP Team to provide specific recommendations)

  • Shoes must be from FP Movement site (APL, Hoka, Puma, etc). No external third-party brands allowed

  • Makeup should be very minimal, natural looking - nothing distinctive

  • Hair should be natural, undone, or loosely pulled back

  • No identifiable third-party or competitor products, logos, or labels included in shot

  • No single use plastic featured
     

Technical Guidelines:

  • Please shoot in natural lighting and/or outdoors with clean/neutral background

  • Please shoot video in vertical format

  • Do not shoot content with any identifiable school marks, logos or mascots

  • Lighting should be bright, even, + inviting - avoid harsh shadows

  • Please deliver unfiltered, hi-resolution JPG images and a video file format

Upload your content here (or email to jake@pstgm.com). All content MUST be uploaded before May 18th (earlier is strongly suggested). 

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*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.