FREE PEOPLE
CAMPAIGN
INSTRUCTIONS

Free People_Postgame.jpg

Congratulations on being selected for the latest Postgame Influencer Campaign with Free People Movement!  This campaign will happen in 3 Phases.  Each phase will provide you with a different product line and have its own unique set of instructions.

 

Below are instructions for the Phase 1 campaign titled, 'Skort for Every Sport'.  You will be receiving the Skort product in the mail soon and will have a specific date assigned to you for exactly when to post. Look for our messages letting you know when you'll be posting! 

Basic Requirements:

  1. Create a 5 separate :10 Videos - videos should be of you playing your sport (example: soccer player should create videos of them running, kicking, passing, stretching, etc).  Vertical Camera Orientation

  2. Take 5 High Quality Photos of YOU wearing the product. Vertical Camera Orientation.
    - Video/Photos to be taken at athletic fields, training facilities or outdoor locations.
    - Context of the content should be working out, training or cool down.

  3. Submit Content for Review (see file upload button below).

  4. Once approved, FPM will do some post production editing to your raw files.  We will send the content back to you.  Here's a few examples of what your video will look like when completed:  Example 1  |  Example 2

  5. Post your content to social media on a date TBD.

  6. Your Video must be posted to your Instagram Feed (or TikTok).

  7. Your Images will be posted on your Instagram Story (w/ swipe up links to outfit).

  8. ** IMPORTANT**  Post your custom retail link (provided) on your Story post and refer to it in your bio within your IG Feed caption.

Upload your content here (or email to jake@pstgm.com). All content MUST be uploaded before March 20th (earlier is strongly suggested). 

Additional Guidelines:

​Messaging Guidelines:

  • Tag @fpmovement (tap tag and in copy), NOT @freepeople

  • Tag @postgame.official

  • Hashtag #fpmovementpartner

  • Include the skort and bra product name in video and caption.

  • Caption copy must be reviewed by FP team prior to posting and include mention of “Skort for Every Sport”.

  • No additional brand tags or hashtags to be included.


Style Guidelines

  • Outfit must feature full FP Movement outfitting, and must include skort and bra.

  • Shoes must be from FP Movement site (APL, Hoka, Puma, etc). No external third-party brands allowed.

  • Makeup should be very minimal, natural looking - nothing distinctive.

  • Hair should be natural, undone, or loosely pulled back.

  • No identifiable third-party or competitor products, logos, or labels included in shot.

  • No single use plastic featured.


Technical Guidelines

  • Shoot in natural lighting and/or outdoors with clean/neutral background

  • Shoot photos AND video in vertical format

  • Do not shoot content with any identifiable school marks, logos or mascots

  • Lighting should be bright, even, + inviting - avoid harsh shadows

  • Please deliver unfiltered, hi-resolution JPG images and a video file format​

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.