PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
FREE PEOPLE MOVEMENT
CAMPAIGN INSTRUCTIONS
Congratulations on being selected for this Postgame Influencer Campaign with Free People Movement. You should have received your free apparel. If you haven't, let us know!
Below is everything you need to know before you begin promoting Free People. Remember - they are looking for high quality, creative content. Consider this as an opportunity to prove yourself with a chance for more deals with Free People and Postgame!
You will need to post 4x over the next 6 weeks. This needs to be a combination of IG Stories, IG Feed, IG Reels/IGTV and TikTok - depending upon where your biggest following is. We encourage you to create as much video as possible showcasing yourself and the Free People clothing. The more production you add to your video(s), the better. Content must remain on your feed(s) for a minimum of 90 days.
Also, you will be receiving tracking links (separate message) for each piece of clothing as well as a universal tracking link when you post an entire outfit. For an IG Story post we suggest you lead with a video (linked to the universal tracking link) followed by a carousel of individual photos of each piece of clothing (linked to each clothing link).
We are NOT requiring your content to be pre-approved before you post to IG or TikTok however, Free People would like for you to upload your content (videos and photos) so they can potentially re-use it in the future on their end. Please upload your files without the IG Stickers, Mentions, etc. You can upload those here:
Upload Your Raw Files Here: https://forms.gle/diHXGaFhAVTdxosA9
Posting Requirements:
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Stories must include a link to outfit
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All content must tag @fpmovement and @postgame.official in image and caption
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All content must include #fpmovementpartner in story and in-feed copy
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7+ days between posts
TikTok:
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All content must tag @fpmovement and @postgame.official in caption copy
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All content must include #fpmovementpartner in caption copy
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7+ days between posts
Messaging Guidelines:
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Tagging @fpmovement (tap tag and in copy), NOT @freepeople
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Include hashtag #fpmovementpartner, NOT #ad
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Include product name if it feels natural
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No additional brand tags or hashtags to be included
Style Guidelines:
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Outfit must feature full FP Movement outfitting
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Makeup should be very minimal, natural looking - nothing distinctive
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No identifiable third-party or competitor products, logos, or labels included in shot
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No single use plastic featured
Technical Guidelines:
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Please shoot in natural lighting and/or outdoors with clean/neutral background
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Lighting should be bright, even, + inviting - avoid harsh shadows
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Please deliver unfiltered, hi-resolution JPG images and a video file format