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Congratulations on being selected for this Postgame Influencer Campaign with Free People Movement!  You should be receiving your free apparel within the next day or so.


Make sure you review the Free People Influencer Guidelines PDF Here >>

You will need to post 4x over the next 3 weeks. We encourage you to create all of your content at one-time to make it easier for you to post additional content every 7 days.  Remember, you also have an opportunity to earn 8% every time your followers purchase from Free People using your tracking URL (provided in a separate message). 


Note:  There is no need for pre-approval of content from Free People Movement however, after you have completed creating all of your content, please SAVE and SEND all files (videos and photos) to:

ALL of your posts must include the following:


Instagram (2 Feed + 2 Stories):

  • Hashtag:  #fpmovementpartner

  • Tag ALL Image & Content:  @fpmovement  @postgame.official

  • Swipe Up:  Your Tracking URL must be used in your IG Stories and IG Feed and/or TikTok Description

  • 7 days between Posts

  • IG Story Posts can be both Video and/or Photo(s)

TikTok (2 Videos):

  • Hashtag: #fpmovementpartner

  • Caption Tag: @fpmovement  @postgame.official

  • 7 days between Posts


Style Guidelines

  • Outfit must feature full FP Movement outfitting (see Style Guidelines PDF above)

  • Makeup should be very minimal, natural looking - nothing distinctive 

  • Outfit should be seasonally appropriate

  • No identifiable third-party or competitor products, logos, or labels included in shot 

  • No single use plastic featured

  • Shoes:  FPM prefers you wear New Balance, Hoka, On Running, APL, Vejas, Danner, Puma and Asics.  Try to avoid wearing Nike, Adidas, Saucony, Brooks and Altra (if possible).


Technical Guidelines

  • Please shoot in natural lighting and/or outdoors with clean/neutral background

  • Lighting should be bright, even, + inviting - avoid harsh shadows

  • Please deliver unfiltered, hi-resolution JPG images and a video file format

If you have any questions, please email us at: