PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
ENDORSEMENTS
Since July 2021, Postgame has facilitated thousands of deals between our member athletes and brand partners.
We are very good at grouping a large number of athletes into campaigns - which makes it far more likely for you to be selected! Whether you've got 1,000 Instagram followers or 1,000,000 - we'll get you in the game!
Postgame Member
Mac Horvath - University of North Carolina - Baseball
Become a Postgame Influencer
Become a Postgame Influencer
BE FLEXIBLE
View your initial endorsements as a 'tryout' of sorts. Brands have no understanding of your ability to have real influence. Opt-in to deals that make sense for you and your personal brand. Your goal should be to become a higher paid long-term brand ambassador.
BE CREATIVE
Take each opportunity seriously and produce high quality content. Go above and beyond to grab the attention of the brand. Video is king. Brands want to see (and hear) you promoting their product. If necessary, find someone who can help you produce great content.
BE RELIABLE
One of the most important traits we look for in our athletes is reliability. Pay attention to detail and be responsive to our messaging. Establish yourself as a valuable resource for Postgame and our brand partners. We're looking for long term relationships.
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Download the Postgame App.
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Receive alerts about NIL opportunities via Email, Phone and App Notifications
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Opt-In to be considered for a campaign.
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If selected, you will receive an offer to participate (including $$, apparel, etc.).
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Receive Campaign Instructions, Create Content and Get Paid!
EARN FROM AUTHENTICITY AND INFLUENCE!
If you're like most college athletes you have some of the highest engagement rates in all of influencer marketing. The # of views, like and comments from your fans & followers could be helping you earn from your Name, Image & Likeness. Download the Postgame App to find out how much you can earn.