PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
DOOR DASH CAMPAIGN INSTRUCTIONS
Congratulations on being selected for this Postgame Influencer Campaign with DoorDash to promote their DashPass Delivery Membership. Below is everything you need to know before you begin promoting DashPass. Remember - you are promoting DashPass, not just Door Dash.
Example
In your Instagram DM we have provided you with a custom $20 coupon code which you can use for free food and/or 2 months worth of DashPass Delivery Service! If you purchase food, we suggest filming the delivery and talk about how great the service is. Get creative!
Also, we've provided you with a custom URL to help track sales generated from your posts. Refer to this URL in your IG Story/Feed and refer to it in your for 30 days.
Lastly, we have provided you with a custom graphic to help get you started. Post this first one in your IG Story - but do not rely on this as your only content. We're looking for video too!
You will need to post 4x over the next 3 weeks. This needs to be a combination of Feed/Story/Reels posts (TikTok optional). We encourage you to create at least two videos discussing the DashPass service or showing a delivery.
Tagging Requirements:
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Instagram Hashtags #ad #sponsored #doordash
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Instagram Caption Tags @doordash @postgame.official
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TikTok Hashtags: #ad #sponsored #doordash
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TikTok Caption Tags: @doordash. @postgame.official
Talking Points:
Get more from your neighborhood with DoorDash. Order your favorites whatever they may be - doordash.com
DashPass Talking Points:
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With a DashPass membership from DoorDash, you’ll get the best of your neighborhood, delivered same-day, for free.
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Say goodbye to delivery fees and save an average of $5 per order with benefits like free delivery, 10% off eligible orders thanks to lower service fees, one-of-a-kind menu items exclusively created for DashPass members, and more.
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At just $9.99 a month, a DashPass membership pays for itself in just two orders on DoorDash.
DoorDash Talking Points:
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DoorDash is the app that brings you food you’re craving right now, right to your door.
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DoorDash isn’t just restaurants, they also have grocery stores, convenience stores like 7-11, pharmacies and more. My favorite order lately is from ______________ (choose your own).
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Call to Action: Download DoorDash and get the best things in your neighborhood delivered!
Do's:
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Consider ordering a delivery and having a roommate video tape you receiving the order and talking about how good the service is and how much you saved with a DashPass subscription.
Dont’s:
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Mention any other food delivery apps (I.e UberEats, Seamless, Postmates, Grubhub, etc).
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Do not break the Terms of Service and Rules of Conduct