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CAMPAIGN INSTRUCTIONS

Congratulations on being selected for the Postgame NIL Campaign with DKNY.  You should be receiving your free $170 Puffer Jacket from DKNY in the coming days - in exchange for 2 social media posts (see requirements below).  

 

You will need to upload your content for pre-approval prior to posting on Instagram and/or TikTok.  Use the form button below.  Our team should be able to get your content approved within 24 hours.   All posts are expected to be completed by November 24, 2022.

Campaign Requirements:
 

2 Social Media Posts

  • 1 Instagram Reel Video (w/ Cover Photo)   
    and

  • 1 TikTok Video
    or

  • 1 Additional Instagram Post (Story or Feed)



Add This Tracking Link:  https://bit.ly/3fppqI5

Encourage people to use your link to shop for the DKNY Puffer coat.

  • Instagram Reel or TikTok Posts:  Add the link to your bio and refer to it in your caption(s).
     

  • Instagram Story Post:  Add the link as a 'sticker' directly on your content.

Tagging Instructions:

 

Instagram Hashtag:  #IFEELDKNY

Instagram Mentions: @dkny  @postgame.official

 

TikTok Hashtag: #IFEELDKNY

TikTok Mentions: @dkny   @postgame_nil
 

 

Do's and Don'ts (IMPORTANT):

We do not want any heavily filtered content or any content that has been tiled or collaged. Any product featured in content that is not the DKNY Puffer should appear unbranded. The puffer must be the “hero” of all content. Posts must tag @dkny and use #IFEELDKNY. Posts should not contain any profanity or reference to alcohol, drugs, and/or other illegal substances. Posts must use #ad to follow FTC guidelines. Any music used must be from the commercial library. 
 

 

Style Guidelines (PLEASE READ):
 

  • PHOTOS AND VIDEOS SHOULD BE SHOT WITH THE ABILITY TO CROP TO BOTH 9:16 AND 4:5 SIZES
     

  • PHOTOS AND VIDEOS SHOULD BE SHOT AND SHARED WITH THE HIGHEST POSSIBLE RESOLUTION
     

  • PHOTOS AND VIDEOS SHOULD BE NATURAL, HIGH QUALITY AND NOT OVERLY EDITED
     

  • AVOID EXAGGERATED FILTERS, MOSAIC OR TILED IMAGES, POOR LIGHTING, ETC.
     

  • POSES SHOULD BE PROFESSIONAL, POISED, AND CONFIDENT 
     

  • PLEASE AVOID OVER-SEXUALIZED OR RISQUE SHOTS 
     

  • ANY  STYLED  LOOKS  SHOULD  PRESENT  THE  CLOTHES  IN THEIR  BEST  POSSIBLE LIGHT,  THERE  SHOULD  BE NO  VISIBLE  WRINKLES,  OPEN  ZIPPERS, TAGS,  ETC.
     

  • IF STYLING  ELEMENTS  SUCH  AS PINS OR CLAMPS  ARE  NEEDED,  THEY  SHOULD  NOT  BE  VISIBLE  WITHIN THE  PHOTOGRAPHY.
     

  • ENVIRONMENTS  THAT  DKNY  PRODUCT  IS SHOWN  IN SHOULD  APPEAR  CLEAN.  WE WOULD  PREFER  THE  CLOTHING  IS SHOT  IN A  REAL  CONTEXT  (FOR EXAMPLE,  ON THE  STREET.)
     

  • ANY  PRODUCTS  THAT  ARE  STYLED  ALONG  THE  DKNY  PRODUCT  SHOULD  NOT  INCLUDE  ANY  VISIBLE  BRAND  LOGOS,  AND  SHOULD  BE BASICS:  IE. WHITE TEE,  JEANS, ETC.  THE  FOCUS  OF THE  CONTENT  SHOULD  BE  ON  THE  DKNY  PRODUCT.

About DKNY:
 

DKNY.  MAKE  IT  YOURS.

 

THE DKNY CONSUMER ALREADY KNOWS WHO THEY ARE. IF THEY’RE LOOKING FOR ANYTHING, IT’S A MEANS TO EXPRESS THEMSELVES  AND A WAY TO CONNECT WITH OTHER PEOPLE WHO LIVE  BY  THEIR  OWN EXAMPLE.

 

THE  DKNY  WOMAN  BELIEVES...

LIFE  IS 20% WHAT  HAPPENS  TO YOU  AND  80% WHAT  YOU  MAKE  OF IT. TRUE  STYLE  IS ABOUT REVEALING  WHO YOU  REALLY  ARE.  YOU  ARE  FREE  TO  WRITE YOUR  OWN RULES.  YOU SHOULDN’T TAKE LIFE TOO SERIOUSLY.

 

TALENT  IS REFLECTIVE  OF OUR MUSE.  THE  SELF-EXPRESSIVE  PRAGMATIST.  A SAVVY  URBANITE WHOSE  ATTITUDE  AND  CREATIVITY  ALLOW  THEM  TO  EFFORTLESSLY  SURF  THROUGH  LIFE, WITHOUT  EVER  LOSING  THEIR  CHIC. 

 

CONTENT  IS REFLECTIVE  OF OUR  DNA.  REAL.  CONFIDENT.  CHARACTER.  IN MOTION.  NEW  YORK. THE  ENERGY  AND  DRIVE  IS INFECTIOUS.  WE STRIVE  TO EMPOWER  BY  EXAMPLE.

 

BAND  VALUES

 

BELOW   ARE  THE  FOUNDING  PRINCIPLES  THAT  GIVE  OUR BRAND  INTEGRITY —NOT  JUST  ON A PHILOSOPHICAL  LEVEL,  BUT  ON  A  PRACTICAL  ONE  AS  WELL. 

 

WE DEMOCRATIZE  STYLE - WE DESIGN  WITH EVERYONE  IN MIND AND  GIVE THEM  THE  TOOLS  AND INSPIRATION TO  ENHANCE  AND  ACCENT  THEIR  STYLE  EFFORTLESSLY  AND  ELEGANTLY,   NO  MATTER  THE OCCASION. 

 

WE ARE  GENUINELY  RELATABLE - WE’RE HUMAN AND PALPABLY DOWN-TO-EARTH. WE FIND  POWER IN DIVERSITY - WE WELCOME  INDIVIDUALS  FROM ALL  WALKS  OF LIFE  AND  OUR COMMUNITY  IS STRONGER  FOR IT.

 

WE ENERGIZE  OUR  COMMUNITY - WE CARE  ABOUT,  LOVE  AND  CELEBRATE  OUR  CONSUMERS.  THEY  ARE WELCOME  AND  ENCOURAGED  TO PARTICIPATE  IN THE  EVOLUTION  OF OUR  BRAND. 

 

WE RADIATE  REAL  POSITIVITY - WE DREAM BIG AND WE’RE INSPIRED, NOT INTIMIDATED, BY THE AMBITIONS  OF OTHERS.

 

AS  OUR MUSES,  WE  ENCOURAGE  ALL  CREATORS  TO STYLE  SELECTED  PRODUCT  IN THEIR  OWN UNIQUE  WAY. CONTENT  VIEWERS  WILL BE  INSPIRED BY  THE  VARIETY  OF LOOKS THAT  CAN  BE CREATED.

EXUDE  CONFIDENCE,  STRENGTH  & HAPPINESS...  AND INSPIRE  IT  IN  OTHERS.