PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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NIL content!
CAMPAIGN INSTRUCTIONS
Congratulations on being selected for the Postgame NIL Campaign with DKNY. You should be receiving your free $170 Puffer Jacket from DKNY in the coming days - in exchange for 2 social media posts (see requirements below).
You will need to upload your content for pre-approval prior to posting on Instagram and/or TikTok. Use the form button below. Our team should be able to get your content approved within 24 hours. All posts are expected to be completed by November 24, 2022.
Campaign Requirements:
2 Social Media Posts
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1 Instagram Reel Video (w/ Cover Photo)
and -
1 TikTok Video
or -
1 Additional Instagram Post (Story or Feed)
Add This Tracking Link: https://bit.ly/3fppqI5
Encourage people to use your link to shop for the DKNY Puffer coat.
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Instagram Reel or TikTok Posts: Add the link to your bio and refer to it in your caption(s).
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Instagram Story Post: Add the link as a 'sticker' directly on your content.
Tagging Instructions:
Instagram Hashtag: #IFEELDKNY
Instagram Mentions: @dkny @postgame.official
TikTok Hashtag: #IFEELDKNY
TikTok Mentions: @dkny @postgame_nil
Do's and Don'ts (IMPORTANT):
We do not want any heavily filtered content or any content that has been tiled or collaged. Any product featured in content that is not the DKNY Puffer should appear unbranded. The puffer must be the “hero” of all content. Posts must tag @dkny and use #IFEELDKNY. Posts should not contain any profanity or reference to alcohol, drugs, and/or other illegal substances. Posts must use #ad to follow FTC guidelines. Any music used must be from the commercial library.
Style Guidelines (PLEASE READ):
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PHOTOS AND VIDEOS SHOULD BE SHOT WITH THE ABILITY TO CROP TO BOTH 9:16 AND 4:5 SIZES
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PHOTOS AND VIDEOS SHOULD BE SHOT AND SHARED WITH THE HIGHEST POSSIBLE RESOLUTION
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PHOTOS AND VIDEOS SHOULD BE NATURAL, HIGH QUALITY AND NOT OVERLY EDITED
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AVOID EXAGGERATED FILTERS, MOSAIC OR TILED IMAGES, POOR LIGHTING, ETC.
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POSES SHOULD BE PROFESSIONAL, POISED, AND CONFIDENT
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PLEASE AVOID OVER-SEXUALIZED OR RISQUE SHOTS
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ANY STYLED LOOKS SHOULD PRESENT THE CLOTHES IN THEIR BEST POSSIBLE LIGHT, THERE SHOULD BE NO VISIBLE WRINKLES, OPEN ZIPPERS, TAGS, ETC.
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IF STYLING ELEMENTS SUCH AS PINS OR CLAMPS ARE NEEDED, THEY SHOULD NOT BE VISIBLE WITHIN THE PHOTOGRAPHY.
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ENVIRONMENTS THAT DKNY PRODUCT IS SHOWN IN SHOULD APPEAR CLEAN. WE WOULD PREFER THE CLOTHING IS SHOT IN A REAL CONTEXT (FOR EXAMPLE, ON THE STREET.)
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ANY PRODUCTS THAT ARE STYLED ALONG THE DKNY PRODUCT SHOULD NOT INCLUDE ANY VISIBLE BRAND LOGOS, AND SHOULD BE BASICS: IE. WHITE TEE, JEANS, ETC. THE FOCUS OF THE CONTENT SHOULD BE ON THE DKNY PRODUCT.
About DKNY:
DKNY. MAKE IT YOURS.
THE DKNY CONSUMER ALREADY KNOWS WHO THEY ARE. IF THEY’RE LOOKING FOR ANYTHING, IT’S A MEANS TO EXPRESS THEMSELVES AND A WAY TO CONNECT WITH OTHER PEOPLE WHO LIVE BY THEIR OWN EXAMPLE.
THE DKNY WOMAN BELIEVES...
LIFE IS 20% WHAT HAPPENS TO YOU AND 80% WHAT YOU MAKE OF IT. TRUE STYLE IS ABOUT REVEALING WHO YOU REALLY ARE. YOU ARE FREE TO WRITE YOUR OWN RULES. YOU SHOULDN’T TAKE LIFE TOO SERIOUSLY.
TALENT IS REFLECTIVE OF OUR MUSE. THE SELF-EXPRESSIVE PRAGMATIST. A SAVVY URBANITE WHOSE ATTITUDE AND CREATIVITY ALLOW THEM TO EFFORTLESSLY SURF THROUGH LIFE, WITHOUT EVER LOSING THEIR CHIC.
CONTENT IS REFLECTIVE OF OUR DNA. REAL. CONFIDENT. CHARACTER. IN MOTION. NEW YORK. THE ENERGY AND DRIVE IS INFECTIOUS. WE STRIVE TO EMPOWER BY EXAMPLE.
BAND VALUES
BELOW ARE THE FOUNDING PRINCIPLES THAT GIVE OUR BRAND INTEGRITY —NOT JUST ON A PHILOSOPHICAL LEVEL, BUT ON A PRACTICAL ONE AS WELL.
WE DEMOCRATIZE STYLE - WE DESIGN WITH EVERYONE IN MIND AND GIVE THEM THE TOOLS AND INSPIRATION TO ENHANCE AND ACCENT THEIR STYLE EFFORTLESSLY AND ELEGANTLY, NO MATTER THE OCCASION.
WE ARE GENUINELY RELATABLE - WE’RE HUMAN AND PALPABLY DOWN-TO-EARTH. WE FIND POWER IN DIVERSITY - WE WELCOME INDIVIDUALS FROM ALL WALKS OF LIFE AND OUR COMMUNITY IS STRONGER FOR IT.
WE ENERGIZE OUR COMMUNITY - WE CARE ABOUT, LOVE AND CELEBRATE OUR CONSUMERS. THEY ARE WELCOME AND ENCOURAGED TO PARTICIPATE IN THE EVOLUTION OF OUR BRAND.
WE RADIATE REAL POSITIVITY - WE DREAM BIG AND WE’RE INSPIRED, NOT INTIMIDATED, BY THE AMBITIONS OF OTHERS.
AS OUR MUSES, WE ENCOURAGE ALL CREATORS TO STYLE SELECTED PRODUCT IN THEIR OWN UNIQUE WAY. CONTENT VIEWERS WILL BE INSPIRED BY THE VARIETY OF LOOKS THAT CAN BE CREATED.
EXUDE CONFIDENCE, STRENGTH & HAPPINESS... AND INSPIRE IT IN OTHERS.