PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
CVS CAMPAIGN INSTRUCTIONS
The Same-Day Delivery / ExtraCare+
Congratulations on being selected for this latest NIL Campaign with Postgame and CVS!
To get started be sure to download the CVS App and signup for ExtraCare+
The exact requirements, instructions and campaign themes/ideas are all listed below.
Requirements
*Be sure to not include your school logo or postgame clothing in your content*
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1 Instagram Reel (also shared to your Feed with a cover photo)
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TikTok also an option if you can effectively convey the proper messaging.
This is the most important content - must be :30-45 video.
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1 Instagram Feed Post (3-5 Photo Carousel)
Your caption needs to promote CVS's Same-Day delivery. Reference your CVS affiliate link in your bio.
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1 IG Story Post
Encourage people to shop CVS using your Affiliate Link (located in your Postgame App. Menu >> Tracking Links) as a sticker tap - and make sure to promote CVS's Same-Day Delivery & ExtraCare+.
Lastly, although we are not having to approve your content, we encourage you to upload your files here. If selected, Postgame or CVS may want to use your content on our own social channels - which is typically worthy of a bonus!
Additional Guidelines:
● Instagram Mention Hashtags: #CVS #CVSFinds
● Instagram Caption Tags: @cvspharmacy @postgame.official
● TikTok Caption Tags: @cvs @postgame.official
Content Suggestions:
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Game Day Prep - Video / Mention how ExtraCare+ helps you earn free Same-day Delivery and how it is convenient for you with your busy schedule as you get ready for your game.
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Download The App / Get your items delivered - show people the benefits of signing up for ExtraCare+ and how useful Same-Day Delivery is.
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Other - Use your creativity! Come up with something really unique and we'll send you bonus $$! Incorporate ExtraCare+ and Same-Day Delivery.
MESSAGING IDEAS:
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** REQUIRED**
ExtraCare+: Signing up for ExtraCare+ with CVS is an essential way to save. Save $100s through member-only sale prices, and access exclusive offers like personalized coupons!
OTHER -
Beauty: Calling all beauty lovers. CVS offers a variety of hundreds of beauty products. Whether your fans love hair, skincare or makeup, they'll be able to find products they love and more at CVS online. Share with your fans the ease of getting your favorite beauty products delivered the Same Day.
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Health and Wellness: CVS Pharmacy is America's leading retail pharmacy serving customers with supplements, medications, HealthHUB and Minute Clinic locations. All vitamins and supplements are tested and verified by third-parties, emphasizing CVS’ commitment to better health. Share with your audience your most adored supplements and why you trust CVS for Same-Day Delivery.
Other Guidelines (Do's & Don'ts):
Do's:
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Required: "CVS helps me be healthier the way I need it TODAY"
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Mention Same-Day Delivery (emphasis on delivery TODAY)
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Do spell it as ExtraCare+ (one word with capital E & C)
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Shoot content vertically
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Video Duration: 0:30 seconds or 1:00 minute
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Must be shot in 9:16 aspect ratio
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High-resolution, product-focused imagery must be used for cover photo
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Any music included in video content must be royalty free or selected through the app.
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Ensure content is shot in a well-lit environment
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DO NOT's:
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DO NOT mention ExtraCare as two separate words
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Do NOT mention 'ExtraCare Rewards' as it is not a rewards program.
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DO NOT make any claims about products outside of noted benefits
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DO NOT make any claims about products outside of noted benefits
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DO NOT post any contracted content until it has gone through the required review and approval process with the CVS Influencer Team
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DO NOT mention any other brands or show any logos or copyrighted material outside of CVS without pre-approval from the CVS Influencer Team
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DO NOT tag any competitive brands or accounts in your sponsored content.
Competitors include Walgreens, Rite Aid, Target, Walmart, Ulta -
DO NOT discuss competitors for 2 days before and after your sponsored content goes live. Note, this is applicable to competing products only. If you have any doubts, feel free to contact the CVS Influencer Team for added clarity.
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DO NOT use any non-commercial music as this may result in your content being taken down.
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DO NOT use any profanities in your sponsored content post captions, nor within your image + video assets.
*** Important ***
Use of school IP (logos, etc)
DO NOT use of your schools IP (logos, etc) in your content. This includes wearing clothing with logos or having backgrounds that include facilities with school marks. If you think you have these rights, It is on you (the athlete) to check with your athletic department on your particular school's IP permissions.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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