PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
CVS CAMPAIGN INSTRUCTIONS
The ExtraCare Campaign
Congratulations on being selected for this latest NIL Campaign with Postgame and CVS! Content must be posted by December 12th. The exact requirements, instructions and campaign themes/ideas are all listed below. There are a variety of campaign themes to choose from but please remember to always 1). Talk about the CVS App and ExtraCare program (here's some talking point ideas) 2). Use your CVS Affiliate Link - especially for your Instagram Story post and 3) Tag everything correctly - so we can see your posts!
Requirements
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1 Instagram Reel (also shared to your Feed with a cover photo)
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TikTok also an option if you can effectively convey the proper messaging.
This is the most important content - must be :30-45 video. Use a content theme listed below and make sure you mention downloading the app, signing up for ExtraCare and more.
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1 Instagram Feed Post (3-5 Photo Carousel)
Your caption needs to promote CVS, the healthy benefits of shopping at CVS, the CVS App and the ExtraCare program. Reference your CVS affiliate link in your bio.
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1 IG Story Post or TikTok Video
Encourage people to shop CVS using your Affiliate Link (located in your Postgame App. Menu >> Tracking Links) as a sticker tap - and make sure to promote the CVS ExtraCare program.
Lastly, although we are not having to approve your content, we encourage you to upload your files here. If selected, Postgame or CVS may want to use your content on our own social channels - which is typically worthy of a bonus!
Additional Guidelines:
● Instagram Mention Hashtags: #CVSPartner #PostgameEC
● Instagram Caption Tags: @cvspharmacy @postgame.official
● TikTok Caption Tags: @cvs @postgame.official
Content Suggestions:
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Day In The Life Video - Video of you going to CVS to shop for daily needs (snacks, water, health/beauty, pain relief, etc). Incorporate CVS App and ExtraCare.
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Game Day Prep - Video / Photos of you getting ready for the big game - visiting CVS to pick up Chips, Sodas, etc. Incorporate CVS App and ExtraCare.
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Download The App / ExtraCare Sign-Up - show people what they can get from the App and the discounts available through Extra Care.
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Photo Lab - Upload a cool photo of yourself playing your sport to the CVS App (photo) - and head to the store to pick up your print/poster. Show yourself picking it up and showing the finished product. Incorporate CVS App and ExtraCare.
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Other - Use your creativity! Come up with something really unique and we'll send you bonus $$! Incorporate CVS App and ExtraCare.
Upcoming Discounts & Holiday Promotions you can Highlight in Your Content:
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Holiday Campaign
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20% off buy online pick up in store orders with code HOLIDAY20: 11/5-11/25
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30% off buy online pick up in store orders with code HOLIDAY30: 11/26-11/28
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20% off buy online pick up in store orders with code HOLIDAY20: 11/29-12/2
UPCOMING FEATURED OFFERS:
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Buy one L'Oreal facial care product, get one 40% off: 11/12-11/18
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Buy one, get one 40% off CeraVe facial care: 11/19-11/25
MESSAGING IDEAS:
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** REQUIRED**
ExtraCare: An ExtraCare membership with CVS is an essential way to save. Instantly earn 2% back in ExtraBucks Rewards on every transaction. Save $100s through member-only sale prices, and access exclusive offers like personalized coupons and a birthday reward!
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Beauty: Calling all beauty lovers. CVS offers a variety of hundreds of beauty products. Whether your fans love hair, skincare or makeup, they'll be able to find products they love and more at CVS online. Share with your fans the ease of ordering their favorite products online and picking them up in store. CVS is committed to #BeautyUnaltered never altering the beauty imagery they create while also removing parabens, phthalates, and formaldehyde donors from nearly 600 CVS brand beauty and personal care products.
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Health and Wellness: CVS Pharmacy is America's leading retail pharmacy serving customers with supplements, medications, HealthHUB and Minute Clinic locations. All vitamins and supplements are tested and verified by third-parties, emphasizing CVS’ commitment to better health. Share with your audience your most adored supplements and why you trust CVS as your ally in health and wellness.
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Buy Online Pickup In Store: CVS has made in store shopping easier by allowing you to shop your favorites online and pick them up in store. Share with your fans their ability to save time by shopping online with in store pickup with orders ready in as little as an hour.
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Women's Initiative: CVS aims to provide more transparent, equitable and accessible health care for women. CVS is paying the tax on period products on behalf of customers in select states, and are working to help eliminate the tax nationwide. They've also reduced the price of CVS Health brand period products by 25% in our core locations. Share with your audience what the CVS Women's Initiative means to you.
Other Guidelines (Do's & Don'ts):
Do's:
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Do spell it as ExtraCare (one word with capital E & C)
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Shoot content vertically
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Video Duration: 0:30 seconds or 1:00 minute
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Must be shot in 9:16 aspect ratio
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High-resolution, product-focused imagery must be used for cover photo
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Any music included in video content must be royalty free or selected through the app.
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Ensure content is shot in a well-lit environment
DO NOT's:
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DO NOT mention ExtraCare as two separate words
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Do NOT mention 'ExtraCare Rewards' as it is not a rewards program.
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DO NOT make any claims about products outside of noted benefits
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DO NOT make any claims about products outside of noted benefits
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DO NOT post any contracted content until it has gone through the required review and approval process with the CVS Influencer Team
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DO NOT mention any other brands or show any logos or copyrighted material outside of CVS without pre-approval from the CVS Influencer Team
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DO NOT tag any competitive brands or accounts in your sponsored content.
Competitors include Walgreens, Rite Aid, Target, Walmart, Ulta -
DO NOT discuss competitors for 2 days before and after your sponsored content goes live. Note, this is applicable to competing products only. If you have any doubts, feel free to contact the CVS Influencer Team for added clarity.
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DO NOT use any non-commercial music as this may result in your content being taken down.
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DO NOT use any profanities in your sponsored content post captions, nor within your image + video assets.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.