PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
CVS CAMPAIGN INSTRUCTIONS
The 'Buy Online Pick Up In Store' Campaign
Congratulations on being selected for this latest NIL Campaign with Postgame and CVS! Content must be posted by Dec. 17th. The sooner the better (Bonus $$ for good, fast content. If you're able to hit the mark with all of these instructions you will be guaranteed a bonus!).
For this campaign you will create video (and photo) content that showcases how collegiate athletes integrate the "Buy Online Pick Up In Store" service into their daily lives to get their holiday gifts, decorations, snacks, and/or using the CVS photo service for the Holiday Season.
Requirements.
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1 Instagram Reel (also shared to your Feed with a cover photo).
TikTok also an option if you can effectively convey the proper messaging.
This is the most important content - must be :30-45 video. Emphasize how CVS fits into your schedule especially around the Holidays for gifts, decorations featured in the CVS App and how you use the 'Buy Online Pick Up In Store' service.
A good quote to consider using is: "With Buy Online Pickup in Store, I am able to get all my holiday gift essentials and at great prices only a click away."
Click Here for some other great talking point examples.
Note: You can also create an Instagram Reel showcasing the CVS Photo Service and how you can upload photos from your phone and do same day pick-up (similar to Buy Online Pick Up In Store). Print posters or other photo items (calendars, mugs, photo books, etc) to give away as gifts to family, roommates, teammates, etc.
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1 Instagram Feed Post (3-5 Photo Carousel)
High-Quality Photos: Focus on your interaction with the CVS app the in-store pickup experience, and holiday product section or photo service. Consider using these talking point examples for your caption.
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1 IG Story Post or a TikTok Video
Encourage people to shop CVS and use the 'Buy Online Pickup In Store' service online or within the app. Don't forget to encourage people to shop through your Affiliate Link (located in your Postgame App. Menu >> Tracking Links) as a sticker tap.
Lastly, although we are not having to approve your content however, we encourage you to upload your files here. If selected, Postgame or CVS may want to use your content on our own social channels - which is typically worthy of a bonus!
Taggine Guidelines (Note: Tag both your captions and the actual photos/videos with these mention and hashtags):
● Instagram Hashtags:
#CVSPartner
#HealthierHappensTogether
#PostgameBOPIS
● Instagram Mention Tags:
@cvspharmacy
@postgame.official
● TikTok Caption Tags:
@cvs
@postgame.official
Upcoming Discounts & Holiday Promotions you can Highlight in Your Content:
Highlight the specific BOPIS offer from 11/26-12/2. Also, accentuate the 20-30% off deals in November and December. The key focus should be on holiday shopping – whether it's stocking stuffers, team holiday parties, or Athletes purchasing items for Toys for Tots charitable giving. Remember to refrain from showcasing beer/wine and ensure the content aligns with the provided gift guide and cvs.com/holiday.
Holiday Campaign
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20% off buy online pick up in store orders with code HOLIDAY20: 11/5-11/25
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30% off buy online pick up in store orders with code HOLIDAY30: 11/26-11/28
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20% off buy online pick up in store orders with code HOLIDAY20: 11/29-12/2
ADDITIONAL MESSAGING TO INCLUDE:
** REQUIRED**
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Buy Online Pickup In Store: CVS has made in store shopping easier by allowing you to shop your favorites online and pick them up in store. Save time by shopping online with in store pickup with orders ready in as little as an hour.
Others to Include (Optional):
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ExtraCare: An ExtraCare membership with CVS is an essential way to save. Instantly earn 2% back in ExtraBucks Rewards on every transaction. Save $100s through member-only sale prices, and access exclusive offers like personalized coupons and a birthday reward!
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Beauty: Calling all beauty lovers. CVS offers a variety of hundreds of beauty products. Whether your fans love hair, skincare or makeup, they'll be able to find products they love and more at CVS online. Share with your fans the ease of ordering their favorite products online and picking them up in store. CVS is committed to #BeautyUnaltered never altering the beauty imagery they create while also removing parabens, phthalates, and formaldehyde donors from nearly 600 CVS brand beauty and personal care products.
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Health and Wellness: CVS Pharmacy is America's leading retail pharmacy serving customers with supplements, medications, HealthHUB and Minute Clinic locations. All vitamins and supplements are tested and verified by third-parties, emphasizing CVS’ commitment to better health. Share with your audience your most adored supplements and why you trust CVS as your ally in health and wellness.
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Women's Initiative: CVS aims to provide more transparent, equitable and accessible health care for women. CVS is paying the tax on period products on behalf of customers in select states, and are working to help eliminate the tax nationwide. They've also reduced the price of CVS Health brand period products by 25% in our core locations. Share with your audience what the CVS Women's Initiative means to you.
Other Guidelines (Do's & Don'ts):
Do's:
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Use appropriate voice overs/sounds for the Gen Z audience.
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Emphasize clear visuals and crisp audio.
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Highlight real savings and benefits with an emphasis on the "Buy Online, Pick Up In-Store" service.
Don'ts:
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Avoid non-CVS brands/products.
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Don't use the term "BOPIS"; instead, use “buy online, pick up in-store.”
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Avoid unauthorized music/sounds.
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Avoid showing soft drinks/soda, candy or alcohol within all content.
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Avoid filming in front of the Pharmacy within CVS stores ensuring that no patient data, prescription information, computer screens, etc. is captured.
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If filming in front of product shelves, please make sure the shelves are fully stocked and avoid empty shelves/low inventory and avoid filming areas where product is locked up.
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Do not film any CVS pharmacists, employees, or any CVS customers, unless previously authorized.
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When showing CVS in-store signage/branding, ensure the full logo is shown without being cut off or cropped.
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Interviews or content with any customers or CVS staff in-store or on-premise are not permitted
*** Important ***
Use of school IP (logos, etc)
DO NOT use of your schools IP (logos, etc) in your content. This includes wearing clothing with logos or having backgrounds that include facilities with school marks. If you think you have these rights, It is on you (the athlete) to check with your athletic department on your particular school's IP permissions.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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