PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
CVS CAMPAIGN INSTRUCTIONS
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Thank you for downloading and signing up on the CVS App. Now we will be sending you your Custom CVS Affiliate Link - which you will reference in all of your posts - adding as a sticker tap, refering to it in your Instagram bio, content captions and more.
Where Can I Find My CVS Affiliate Link?
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Your link is located in the Postgame App under Menu >> Tracking Links
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We will DM you your link through Instagram
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We will SMS you your link
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What Is An Affiliate Link?
An affiliate link is a URL that tracks activity originating from your posts - primarily clicks and sales. Each time someone clicks on your link and makes a purchase on the CVS website you will be credited with the sale AND will earn a commission on each purchase! You MUST include / reference your link in each post.
Encourage your followers to use your Affiliate Link on each of your posts. Note: You can also share your link to family & friends directly through SMS, Email, etc.
If you have questions about your Affiliate Link email shelby@pstgm.com
Now that you understand Affiliate Links - We will be sending you your final instructions for attending the event and posting content!
- Postgame Team
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.