PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
CVS CAMPAIGN INSTRUCTIONS
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Congratulations on being selected for the latest Postgame Influencer Campaign with CVS! For this campaign you will be focusing on: 1). Promoting their ExtraCare Rewards program - highlighting affordability and cost savings 2). Emphasizing Healthy Foods / Health / Beauty Items - including some Holiday Items and the CVS Photo Service. You will steer clear of promoting junk food and/or the pharmacy. :)
Before you begin this campaign we need you to complete a few steps.
Complete Step 1:
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Download the CVS app. Download app here & Create an Account. To create your Account click on the Account icon in the bottom tray in the App - and then click the 'Create an Account' button.
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Send us a Screenshot confirming that you have Downloaded & Created Your Account. Reply back to the SMS you received from us with a Screenshot (or you can send to us on Instagram DM).
Once we receive your screenshot, we will send you Instructions 2 - 4, which include signing up for ExtraCare, Receiving Your Affiliate Link (and what that means) and the final instructions about what, when and how to post as well as a link to access your CVS Gift Card!
- Postgame Team
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.