PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
CROCS - DSG
House of Sport
This campaign will require you to show up at a Dick's Sporting Goods House of Sport for a live event.
Dates for the events are listed below.
University of Tennessee - December 1st @ 6:30 - 8:00 PM - 7600 Kingston Pike Suite 400, Knoxville, TN 37919
University of Illinois - December 3rd @ 6:30 - 8:00 PM - 2000 N. Neil Street, Suite 2000, Champaign, IL 61820
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Carefully read these campaign requirements below. This will provide you with a clear understanding of what type of content Crocs is looking to receive from you. Bonus opportunities are available to athletes who are reliable and exceed expectations.
Requirements:
-
1 (60) minute In-store appearance. Take photos, interact with fans and more!
-
1 Instagram Feed Post (5-10 Photo Carousel).
Refer to shopping link URL in the caption. Include link in your bio.
-
1 Instagram Reel Post (Video + Cover Photo) or TikTok Video.
Refer to shopping link URL in the caption. Include link in your bio.
-
1 Instagram Story Post (Videos).
Add shopping link URL to post as a sticker.
Upload your content using the upload button below (or email to jake@pstgm.com). All content MUST be uploaded before you post. (Uploading all content at one time is strongly suggested).
Content Approval Deadline: November 20th
Posting Deadline: December 15th
Additional Guidelines:
-
Tag: @crocs @dickssportinggoods @postgame.official
-
Hashtag: #dickssportinggoods #DKSPartner #PostgameCrocsDSG
-
Custom Shopping Link: Postgame will send you your custom shopping link.
Campaign Overview:
We are looking to partner with athletes that are fans of the Crocs brand to help us bring our partnership with DSG to life. We are in need of engaging content that authentically shows why athletes love Crocs, where/when they wear them and how they style them. As part of this campaign, you will be required to show up at your local Dick's House of Sport to interact with fans, create content and capture the moment. Crocs also has some new styles that will be sold at DSG. We are hopeful you will help us hit the ground running by being one of the faces of these new styles and inspire young athletes that look up to you to purchase these new products.
Technical Guidelines:
-
Shoot in a well-lit area in natural lighting
-
Content should clearly showcase Crocs
-
Product should be centered and not cut off
-
Content mood / aesthetic should be positive, energetic, overall bright, and clean.
-
Content should feel natural to your feed.
-
Content should be in focus and high-resolution - we're looking for mid to high level content. Bonus opportunities for those who exceed expectations.
Do's:
-
PLEASE Ensure the Crocs are the main focus of the content
-
PLEASE Incorporate your personal style while still focusing on Crocs products authentically
Don'ts:
-
DO NOT Include other brand logos or other shoe brands in your photos.
-
DO NOT Shoot in dark lighting / at night or with flash
-
DO NOT Use overly strong filters
-
DO NOT Include accessories that take away from the Crocs product
-
DO NOT Include friends unless they are also wearing Crocs.
-
DO NOT Include or reference alcohol or drugs in your content
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.