PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
CROCS - DSG
CAMPAIGN
INSTRUCTIONS
Congratulations on being selected for the latest Postgame Influencer Campaign with Crocs and Dick's Sporting Goods! Before you begin creating content, please carefully read these campaign requirements and examples for inspiration. This will provide you with a clear understanding of what type of content Crocs is looking to receive from you. Bonus opportunities are available to athletes who are reliable and exceed expectations.
Requirements:
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1 Instagram Feed Post (5-10 Photo Carousel).
Refer to shopping link URL in the caption. Include link in your bio.
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1 Instagram Reel Post (Video + Cover Photo) or TikTok Video.
Refer to shopping link URL in the caption. Include link in your bio.
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1 Instagram Story Post (Videos).
Add shopping link URL to post as a sticker.
Upload your content using the upload button below (or email to jake@pstgm.com). All content MUST be uploaded before you post. (Uploading all content at one time is strongly suggested).
We will message you individually with content and posting deadlines.
Additional Guidelines:
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Tag: @crocs @dickssportinggoods @postgame.official
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Hashtag: #dickssportinggoods #DKSPartner
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Custom Shopping Link: Postgame will send you your custom shopping link.
Campaign Overview:
We are looking to partner with athletes that are fans of the Crocs brand to help us bring our partnership with DSG to life. We are in need of engaging content that authentically shows why athletes love Crocs, where/when they wear them and how they style them. As part of this campaign, we’d love to see how you use Crocs as an athlete (i.e. sliding into your Crocs after a game) and how you style them on the street (including customizing them with Jibbitz that are meaningful to you!). Crocs also has some new styles that will be sold at DSG. We are hopeful you will help us hit the ground running by being one of the faces of these new styles and inspire young athletes that look up to you to purchase these new products.
Technical Guidelines:
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Shoot in a well-lit area in natural lighting
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Content should clearly showcase Crocs
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Product should be centered and not cut off
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Content mood / aesthetic should be positive, energetic, overall bright, and clean.
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Content should feel natural to your feed.
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Content should be in focus and high-resolution - we're looking for mid to high level content. Bonus opportunities for those who exceed expectations.
Do's:
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PLEASE Ensure the Crocs are the main focus of the content
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PLEASE Incorporate your personal style while still focusing on Crocs products authentically
Don'ts:
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DO NOT Include other brand logos or other shoe brands in your photos.
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DO NOT Shoot in dark lighting / at night or with flash
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DO NOT Use overly strong filters
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DO NOT Include accessories that take away from the Crocs product
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DO NOT Include friends unless they are also wearing Crocs.
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DO NOT Include or reference alcohol or drugs in your content
Past Crocs Influencer Campaign Examples:
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Coming Soon
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.