POSTGAME ANNOUNCES

NIL OPPORTUNITIES

WITH 10 MAJOR BRANDS ON OPENING DAY

 

Over 4,000 college athletes to begin working directly with brands on Postgame - making it the largest platform to provide

Name, Image & Likeness opportunities


July 1, 2021, Sarasota, FL - It’s Game Time!  While many of the day’s headlines will focus on six figure deals involving the highest profile athletes, the real impact of the new Name, Image & Likeness rules will be felt by thousands of college athletes through endorsement opportunities offered by Postgame - a mobile app used by 4,000 college athlete influencers to monetize their NIL.  Brands involved in opening day NIL opportunities through Postgame include a variety of categories including Dick’s (sporting goods), Mint Mobile (wireless telecom), Reebok (athletic apparel), VKTRY (performance), Free People (female athleisure) as well as brands such as Legends (athletic apparel), Flowlab (mental fitness app), Knockaround (eyewear) and even a new cryptocurrency (to be announced) - all looking to capitalize on this attractive new audience of athlete influencers.

 

“We’re excited to be a part of this historic day in the lives of college athletes,” said Nick Lamothe, Chief Marketing Officer for The Legends Brand - an athlete-owned, streetwear inspired athletic apparel brand based in Los Angeles. “Postgame makes it easy for us to work with college athletes at scale to create authentic influencer campaigns that reach millions of passionate fans and followers. The Postgame model is a winning playbook for brands like ours.”

 

The opening day announcement instantly makes Postgame one of the largest agencies focused on Name, Image & Likeness - helping to coordinate thousands of simultaneous influencer campaigns across the country with athletes from nearly every Division I athletic program.  Through Postgame, college athletes opt-in to work with a brand having a clear understanding of what they will earn through social media posts, commercials, appearances and more. Postgame manages everything for the athlete including information required by each college to comply with school and state regulations.

 

“This is such a great time to be a college athlete,” said Wake Forest Track & Field standout Aleeya Hutchins.  Hutchins, a Postgame member with over 1,000,000 TikTok Followers continued. “It’s not only a chance for college athletes to earn, but perhaps more importantly it’s an opportunity to learn what it means to be in business and how our NIL can positively impact society.  This will be a life changing experience for everyone.”

 

Eligible Postgame athletes should begin receiving deal announcements in the coming days through app notifications, SMS, and email. The announcements include details about each campaign including requirements, earning potential, deadlines and more.  Athletes must opt-in to an opportunity to be considered by the brand. Once approved, each athlete is notified of their selection and provided with final instructions to begin the promotion.  Upon completion, each athlete is compensated by Postgame through a predetermined payment process.  In some cases campaigns may also include free products.

 

“We’ve approached all of this with the best interest of the student-athlete in mind,” said Bill Jula, CEO of Postgame. “By waiting for the NCAA, state legislators and the schools to approve guidelines for their student-athletes, we’ve avoided putting athletes at risk.  We appreciate our thousands of member athletes for their patience.  The deals are ready.  Let the games begin!”

 

Postgame offers a variety of campaign packages for brands to help them achieve their goals. Both impression and performance based campaigns are available as well as branding opportunities and product reviews. Category exclusivity is also an option for brands interested in longer term relationships with Postgame athletes.  To learn more about launching an influencer campaign through Postgame email info@pstgm.com

 

About Postgame

Postgame is used by college athlete influencers to monetize their Name, Image & Likeness (NIL). With over 3,000 college athletes having downloaded the mobile app, Postgame has quickly become the #1 educator on all things NIL - expanding into a marketplace that matches its member athletes with opportunities to earn through endorsements, appearances, product roll-outs and more. 

 

College Athletes can join Postgame by visiting the company website and downloading the Postgame App at https://pstgm.com  

 

 

 

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POSTGAME TO LAUNCH LARGEST NIL

INFLUENCER CAMPAIGN WITH 3,000+ COLLEGE ATHLETES

 

Postgame ushers in the era of Name, Image & Likeness with the largest influencer campaign connecting leading brands with thousands of college athletes


June 24, 2021, Sarasota, FL - Let the games begin. Postgame, the #1 mobile app used by college athlete influencers to monetize their Name, Image & Likeness (NIL) has announced multiple endorsement deals between top-tier brands and it’s market leading 3,000+ member athletes.  Details of the endorsements being offered will be unveiled shortly after the NCAA establishes a universal framework to allow student-athletes from every state to begin earning from their NIL as soon as next week.

 

Postgame has quietly positioned itself as a clear market leader in the NIL space having had over 4,000 college athletes download its app in six months. The company provides college athletes with a marketplace of earning opportunities that is independent of influence from athletic departments and their affiliated partners - something many state laws have demanded. The app also gives each athlete insight into their estimated worth and ranks them among teammates and 100,000 other Division 1 athletes around the country. 

 

“Our goal from day one has been to give every college athlete, regardless of their stature, an opportunity to benefit from their NIL on their own terms,” said Bill Jula, CEO of Postgame. “As a company that will always put the athlete first, Postgame will negotiate deals on their behalf without any management fee - allowing them to receive 100% of their expected worth. The strong interest we’ve received from both athletes and brands around what we've built is exciting.”

 

While the NCAA continues to iron out details surrounding NIL, a number of states have already passed laws allowing their student-athletes to earn as early as July 1st - with more states expected to follow in the coming days.  The patchwork of current state laws is something Postgame is watching closely as it prepares to offer these initial endorsement opportunities to its entire community of athletes.

 

“The train has left the station,” said Co-Founder Danny Morrissey. “It’s looking more and more like this thing (NIL) is going to happen for everyone.  I’m excited about being able to finally put these opportunities in front of our member athletes very soon. They deserve it.”

 

For Morrissey, a former Penn State basketball star, NIL has always been a sensitive subject.  “It was frustrating to see the amount of money that was generated off of us as players,” said Morrissey.  “When Bill (Jula) came to me with the opportunity to help build Postgame and work directly with college athletes at this kind of scale, I was all in.”

 

With over 35% of the highest valued college athletes already registered on the platform, Postgame gives brands a unique option to choose between working with a single high profile athlete or leveraging the collective influence of thousands of athletes all at once.  Postgame athletes are recruited to participate in endorsement campaigns via the Postgame app, SMS and email. Athletes choose to opt-in to a campaign and are then selected based on the criteria discussed with the brand including budget. 

 

“Why limit yourself to working with one expensive quarterback when you can reach an even larger, more engaged audience through say, 100 quarterbacks at a fraction of the cost?” said Jula. “This idea of pooling together specific types of college athletes by region, interests, and sport is something brands are excited about.  Our larger scale approach has the potential to benefit a much larger population of student-athletes.

 

About Postgame

Postgame is used by college athlete influencers to monetize their Name, Image & Likeness (NIL). With over 3,000 college athletes having downloaded the mobile app, Postgame has quickly become the #1 educator on all things NIL - expanding into a marketplace that matches its member athletes with opportunities to earn through endorsements, appearances, product roll-outs and more. 

 

College Athletes can join Postgame by visiting the company website and downloading the Postgame App at https://pstgm.com  Brands interested in working with Postgame can email info@pstgm.com

 

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