PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
**Webinar**
Introducing Postgame...
The largest NIL Agency in College Sports
Designed for athletic administrators, these 20 minute sessions will introduce you to Postgame. Learn how Postgame has connected thousands of college athletes with globally recognized brands like ADIDAS, Gillette, CVS Pharmacy, Allstate, McDonald's, HEYDUDE, Crocs, Reebok, Urban Outfitters, Steve Madden, Stanley and more. While you wait to attend your webinar session, we encourage you to scroll through our Instagram tagged feed to get a feel for the volume of athletes participating in Postgame NIL campaigns on any given day.
Since 2021, Postgame has provided more earning opportunities to more college athletes than any agency of record. Listen as our panel offers insights into what brands are looking for from your athletes - and how you can help them secure more NIL opportunities through Postgame. Q&A included.
RSVP to an upcoming webinar by sending us an email with your name, school and preferred time. Email Us. info@pstgm.com We will send you a calendar invite to the Zoom link.
Upcoming Webinars:
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Thursday, March 14th @ 2:00 PM EST
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Friday, March 22nd @11:30 AM EST
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Monday, April 1st @ 3:00 PM EST
