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McDonald's - Coke Zero
Campaign
Instructions

Coca-Cola_Zero_logo.svg.png

***IMPORTANT***

Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract.  This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more.  Click the button below to provide us with a digital signature.

Congratulations on being selected for the latest Postgame Influencer Campaign with McDonald's and Coke Zero! Please read the campaign requirements AND make sure you understand the talking points and the Do's and Don'ts listed below. This will provide you with a clear understanding of what type of content McDonald's and Coke Zero are expecting.

Requirements:

  • 1 IG Story post 
     

  • 1 Instagram Feed Post (3-5 Photo Carousel).

    Use proper mention tags (below)
    Use talking points suggestion(s) (below)

     

  • 1 Instagram Reel or TikTok Video Post (include cover photo + Feed share)
    Use proper mention tags (below)
    Use talking points suggestion(s) (below)

Before posting, Upload your content using the upload button below (or email to shelby@pstgm.com). Your content must be approved FIRST. (Uploading all content at one time is strongly suggested).

Your content is due for approval by November 10th!

Additional Guidelines:

  • Instagram Mention Tags: @mcdonaldsgreatertn + @cocacola + @postgame.official

  • TikTok Mention Tags: @mcdonaldsgreatertn + @cocacola and @postgame.official

  • Hashtags: #ZeroReasonsNotToLoveIt #TakeATaste #TakeATasteAtMcD's

Talking Point Suggestions:
Please include bullet points 1 and 2 in your caption

  1. Zero reasons not to love it.

  2. At participating McDonald’s restaurants. 

  3. Coke Zero is now in local McDonald’s restaurants 
     

Style Guidelines

  • Although you will be receiving Coke Zero swag, please make sure this is not the focus of your content. You can have it in the background of your content. The focus should be on Coke Zero and McDonald's

  • Product must be prominently featured in image and NOT BLURRY

  • Photo must be crisp and clear and product must be easily recognizable.

  • Label must read correctly from left to right and not be mirrored and be backwards. 

  • Must abide by the Dos/Donts

 

 

Other Guidelines (Do's & Don'ts):

DO'S:

  • DO: Please personally endorse the products. 

  • DO: share what you like about the product

  • DO: share how the product is a perfect fit for your lifestyle

  • DO: Be mindful of background sights, competitor logos. 

 

DO NOT'S:

  • DON'T create an unboxing video with the swag given to you

  • DON'T be stiff or look unnatural in your content

  • DON’T: show mirror-image (reversed image) of product (you need to see label correctly, not backwards)

  • DON’T: mention of COVID-19, Coronavirus, pandemic, or COVID.

  • DON’T: wear clothing with competitor logos or have competitor logos in the background

  • DON’T: make product claims outside of the approved messages and what is shared in the brief

  • DON’T: use profanities, crude language, or promote drug and alcohol use

  • DON’T: shoot poses that are silly or contrived videos

  • DON’T: use any transformational filters on videos

Past Influencer Examples:

Example 1

Example 2

Example 3
Example 4
Example 5

Example 6

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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