PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
View the
latest Postgame
NIL content!
CLARKS
CAMPAIGN
INSTRUCTIONS
Congratulations on being selected for the latest Postgame Influencer Campaign with Clarks! Before you begin creating content, please read the campaign requirements AND make sure you read through the Clarks Influencer Brief PDF.
ALL Videos must use the music from this video ---- Tiktok Audio Required
Instructions
Required # of Posts: 3
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1-2 Instagram Feed Photo Carousel (REQUIRED)
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1-2 Instagram Reel Video (w/ cover photo) + Feed Share (REQUIRED)
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1 Tiktok Video (REQUIRED)
Content Approval Deadline: March 26th
Posting Deadline: April 1st
Upload your content using the upload button below (or email to jake@pstgm.com). All content MUST be uploaded before March 26th (All content at one time is strongly suggested).
Additional Guidelines:
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Tag @ClarksShoes and @postgame.official
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Hashtag #ad #Torhill #GRWM
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Website: https://clarksusa.com
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No additional brand tags or hashtags to be included.
Style Guidelines
Technical Guidelines
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Shoot in natural lighting and/or outdoors with clean/neutral background
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Shoot photos AND video in vertical format
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Do not shoot content with any identifiable school marks, logos or mascots
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Lighting should be bright, even, + inviting - avoid harsh shadows
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Please deliver unfiltered, hi-resolution JPG images and a video file format
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.