PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
You Are Eligible!
Product Type: Footwear
Campaign Theme: "For The World Ahead"
Follower Count: No Minimum
Campaign Type: Style/Fit + Unboxing
Social Media: TikTok (preferred) + Instagram
Type: Feed + Reels + Story/TikTok
Content: Video (2) + Photos (min. 3)
Payout: Cash + Free Footwear (value TBD) + Bonus Opportunity
*Cash Reward dependent upon your determined NIL Value.
Bonus available for reliability and exceptional content.
Opt-In Deadline: February 20, 2023
Total Posts (3)
IG Feed (Video or Photos)
IG Reels (Video)
Note: If you have a larger TikTok following you are expected to post to TikTok. If you do not, you will be expected to make an additional post on Instagram.
About The Campaign:
Clarks is looking for college athletes to help promote an upcoming shoe release. Your content will show how you style Clarks for moments in your everyday life as a student-athlete (school, night life, game day fit, etc).
To learn more about Clarks visit:
Brand Guidelines: Click Here