PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
You Are Eligible!
Company: Focus Films
Campaign Theme: "Champions" - a movie starring Woody Harrelson
College Level: ALL
Campaign Type: Social Media Posts and Appearance*
Post Type: IG Feed + IG Reels + IG Story + TikTok
# of Posts: Up to 3
Payout: Cash** + Movie Tix / Private Screening
*A select number of athletes will be provided the opportunity to appear at movie screenings and can receive additional cash compensation. This will be on a case by case basis.
** Cash Reward dependent upon your determined NIL Value. Bonus available for reliability and exceptional content.
Opt-In Deadline: Feb. 15, 2023
Campaign Start Date: TBD
Total Posts = Up to 3. Some combination of:
IG Feed (Video or Photos)
IG Reels (:15 - :20 Video)
Note: If you have a larger TikTok following you are expected to post to TikTok. If you do not, you will be expected to make an additional post on Instagram.
About The Campaign:
Focus Films' latest feel good comedy features Woody Harrelson as a former minor-league basketball coach who receives a court order to manage a team of players with intellectual disabilities. Despite his doubts, he soon realizes that together they can go further than they ever imagined.
Focus Films is looking for college athletes to help promote the release of the film in the days/weeks leading up it's arrival in theaters. Participating athletes will be expected to promote a combination of short form movie trailers, graphics and testimonial videos on social media. Additionally, there will be an opportunity for select athletes to participate in private screenings of the movie prior to it's release date - which will also be turned into promotional content to be posted on social media.
Check out the movie trailer here:
Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.