CeraVe Campaign Instructions
Congratulations on being selected for the CeraVe NIL Campaign with Postgame!
Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption). Your must be approved BEFORE you can post. Postgame will DM you once your content is approved to post.
If you have any questions about this, email your Postgame campaign manager email@example.com
Create and Upload Your Content here for Approval:
Required # of Posts: 1-3
1 Instagram Reel Video (w/ cover photo) (REQUIRED)
1 Instagram Feed Photo Carousel
1-2 Story Posts
Content Approval Deadline: September 20th
Posting Deadline: September 25th
Hashtags: #CeraVePartner #DevelopedwithDerms
Tags: @cerave @postgame.official
Have Instagram Reels and TikTok content consist of clear, high quality video clips versus static images.
Shoot any GRWM and/or product review content in a setting that is authentic to the product’s use and your daily routine/setting (i.e., in the bathroom, at your vanity, in the locker room) versus against an overtly staged and/or plain background.
Content to include clear, high quality action video shots participating in your sport.
When shooting CeraVe products, ensure product labels are clearly visible within the frame.
Ensure content feels authentic to your existing Instagram and TikTok feed in terms of style, aesthetics and voice.
Only use royalty free music in the background of video content.
Include #CeraVePartner and #DevelopedwithDerms and tag @cerave.
Pronounce CeraVe brand name as “Sera-Vee”
Secure brand approvals before posting.
No cursing, drug references or inappropriate language.
Do not make any claims about CeraVe that have not been approved
There should be no mentions or visuals of other skincare brands and competing brands, including but not limited to: Cetaphil, Neutrogena, Vanicream, Aveeno, Olay, Dove, Garnier, Simple, Ponds or Clean & Clear.
Content should not show clothing that features other brand logos.
** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
All photos and videos must be shot vertically.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.