PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
CeraVe Campaign Instructions
Congratulations on being selected for the CeraVe NIL Campaign with Postgame!
Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption). Your must be approved BEFORE you can post. Postgame will DM you once your content is approved to post.
If you have any questions about this, email your Postgame campaign manager jake@pstgm.com
Create and Upload Your Content here for Approval:
Instructions
Required # of Posts: 1-3
-
1 Instagram Reel Video (w/ cover photo) (REQUIRED)
-
1 Instagram Feed Photo Carousel
-
1-2 Story Posts
Content Approval Deadline: September 20th
Posting Deadline: September 25th
Hashtags: #CeraVePartner #DevelopedwithDerms
Tags: @cerave @postgame.official
CONTENT EXAMPLES
DO's:
-
Have Instagram Reels and TikTok content consist of clear, high quality video clips versus static images.
-
Shoot any GRWM and/or product review content in a setting that is authentic to the product’s use and your daily routine/setting (i.e., in the bathroom, at your vanity, in the locker room) versus against an overtly staged and/or plain background.
-
Content to include clear, high quality action video shots participating in your sport.
-
When shooting CeraVe products, ensure product labels are clearly visible within the frame.
-
Ensure content feels authentic to your existing Instagram and TikTok feed in terms of style, aesthetics and voice.
-
Only use royalty free music in the background of video content.
-
Include #CeraVePartner and #DevelopedwithDerms and tag @cerave.
-
Pronounce CeraVe brand name as “Sera-Vee”
-
Secure brand approvals before posting.
DONT's:
-
No cursing, drug references or inappropriate language.
-
Do not make any claims about CeraVe that have not been approved
-
There should be no mentions or visuals of other skincare brands and competing brands, including but not limited to: Cetaphil, Neutrogena, Vanicream, Aveeno, Olay, Dove, Garnier, Simple, Ponds or Clean & Clear.
-
Content should not show clothing that features other brand logos.
** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Read More about Copyright-Free Music Here >>
Camera Orientation:
All photos and videos must be shot vertically.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.