PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Brands - Check out our Instagram Feed of UGC athlete content!
York Athletics Proves To Be A Massive Hit Among College Athletes
Independent footwear brand York Athletics steals the show in the earliest days of NIL by becoming the first shoe company to work with college athlete influencers at scale.
Postgame Member
Mac Horvath - University of North Carolina - Baseball
TESTIMONIAL
"This was a massive win for us..."
“POSTGAME was the partner we were looking for to help us efficiently identify and partner with college athletes. Our top priorities as a brand are generating relevant awareness and to better engage with our target customers - which we are finding are fans and followers of these athletes. The POSTGAME team made smart recommendations of which athletes to partner with and both the final tally of athletes and quality of the UGC was extremely impressive. This was a massive win for us as a brand"
Greg Segel
Vice President of Ecommerce
York Athletics Mfg.
THE CHALLENGE
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Lexi Hill
Princeton University -Women's Soccer
Instagram: 148,000 Followers
TikTok: 131,000 Followers
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York Athletics Mfg (“York Athletics”) is a 3rd generation family run independent footwear brand that bridges the gap between style and performance.
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In the hyper competitive footwear industry, York Athletics is fighting to increase its market share by affordably driving awareness and engagement among it’s target audience of 24-42 year old athletic enthusiasts.
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Due to recent limitations with paid advertising platforms such as Facebook, partnering with college athletes was a priority to have a more targeted reach to their ideal customer through athletes’ collective social channels and leverage their recognizable Names, Images and Likenesses.
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Minimal understanding of the college athletics space and limited internal bandwidth prohibited York from entering the space.
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Content creation, creating brand awareness and driving a profitable ROAS were YORK’s primary goals.
THE SOLUTION
Lexi Ellis
University or Oregon Track & Field
Instagram: 61,000 Followers
TikTok: 136,000 Followers
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Recruit from POSTGAME’s Community of 5,200+ collegiate athletes to handpick the athletes that best fit the YORK brand and story.
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Establish a partnership with 30+ regionally aspirational and verified athletes to seed free products and provide cash compensation in exchange for UGC and having the athletes post content on their social media channels over the course of a 4 week campaign.
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Compensating athletes provided YORK with 90+ pieces of UGC that York Athletics can leverage in their own organic and paid social campaigns.
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POSTGAME helps York Athletics by streamlining the recruitment, communication, contracting, and fulfillment of the athletes content creation and social posting responsibilities.
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York Athletics has identified several top performing athletes that will be activated as on-going brand ambassadors, including social media whitelisting.
THE RESULTS
91
High quality UGC pieces created by Postgame athletes during campaign
365K
Combined social engagements from 32 athletes within 4 weeks
80%
New users to York Athletics website driven from Postgame athletes
POSTGAME drove immediate success and long term value, driving KPI’s above anticipated outcomes.
CAMPAIGN EXAMPLES
Taylor Moreno
University of North Carolina
Women's Lacrosse
Sam Swart
Syracuse University
Women's Lacrosse
Mac Horvath
University of North Carolina
Men's Baseball