PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Brands - Check out our Instagram Feed of UGC athlete content!
College Athletes create social media buzz for Slate Milk
Slate Milk leverages college athletes, to tell the world about their delicious, all-natural healthy-minded drink.
Postgame Member
Gregory Desrossiers - UMASS - Football
TESTIMONIAL
"Postgame allowed ease and efficiency"
“Working with Postgame allowed ease and efficiency in executing a campaign with college athletes. We found that we were able to create a significant social media buzz around our product by getting a large quantity of quality content and impressions in a short period of time. It was a great way to introduce Slate to college athletes and to get started in the NIL landscape!"
Anna Carr
Partnerships Manager
Slate Milk
THE CHALLENGE
Adam Martin
Oklahoma State - Football
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Slate Milk, a rapidly growing chocolate milk and latte protein drink brand, was looking for an effective and efficient marketing channel to authentically connect with sports and fitness minded consumers.
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The brand was in need of sports/fitness related influencers to help with the promotion of their core product line.
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The brand was seeking high volume and high quality content to better align with their target audience through Instagram and TikTok.
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The brand was looking for assistance through a partner with expertise in college athletics to effectively launch a college athlete social media campaign at scale.
THE SOLUTION
Ramsey Davis
University or Mississippi - Soccer
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With Postgame, Slate Mlik successfully executed a cross platform campaign with multiple touchpoints – (the combination of IG Reels + In-Feed Posts, and TikToks) to access their target consumer.
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Postgame empowered the Brand to establish a community of 38 D1 College Athletes to promote Slate Milk and it’s core product line.
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On behalf of Slate Milk, Postgame negotiated and executed contracts with each athlete including content licensing rights for organic and paid media channels along with content pre-approvals.
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The brand has since established on-going relationships with top performing athletes to be activated in support of new product launches and on-going marketing campaigns.
THE RESULTS
14%
12x higher engagement than traditional fitness & lifestyle influencers
1.9M
Followers reached across Instagram and TikTok
115
Unique pieces of video and image content created
$22
Impression CPM - 38% below industry average
Results over a 6-week period
CAMPAIGN EXAMPLES
Gregory Desrossiers
UMASS
Football
Molly Michalak
Eastern Kentucky University
Volleyball
Xavier Dusell
University of Wyoming
Men's Basketball
Jack Goodman
Eastern Michigan University
Football