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College Athletes create social media buzz for Slate Milk

Slate Milk leverages college athletes, to tell the world about their delicious, all-natural healthy-minded drink.

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Postgame Member
Gregory Desrossiers - UMASS - Football

TESTIMONIAL

"Postgame allowed ease and efficiency"

“Working with Postgame allowed ease and efficiency in executing a campaign with college athletes. We found that we were able to create a significant social media buzz around our product by getting a large quantity of quality content and impressions in a short period of time. It was a great way to introduce Slate to college athletes and to get started in the NIL landscape!"

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Anna Carr
Partnerships Manager

Slate Milk

THE CHALLENGE

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Adam Martin

Oklahoma State - Football

  • Slate Milk, a rapidly growing chocolate milk and latte protein drink brand, was looking for an effective and efficient marketing channel to authentically connect with sports and fitness minded consumers.
     

  • The brand was in need of sports/fitness related influencers to help with the promotion of their core product line.
     

  • The brand was seeking high volume and high quality content to better align with their target audience through Instagram and TikTok.
     

  • The brand was looking for assistance through a partner with expertise in college athletics to effectively launch a college athlete social media campaign at scale.

THE SOLUTION

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Ramsey Davis

University or Mississippi - Soccer

  • With Postgame, Slate Mlik successfully executed a cross platform campaign with multiple touchpoints – (the combination of IG Reels + In-Feed Posts, and TikToks) to access their target consumer.
     

  • Postgame empowered the Brand to establish a community of 38 D1 College Athletes to promote Slate Milk and it’s core product line.
     

  • On behalf of Slate Milk, Postgame negotiated and executed contracts with each athlete including content licensing rights for organic and paid media channels along with content pre-approvals.
     

  • The brand has since established on-going relationships with top performing athletes to be activated in support of new product launches and on-going marketing campaigns.

THE RESULTS

14%

12x higher engagement than traditional fitness & lifestyle influencers 

1.9M

Followers reached across Instagram and TikTok

115

Unique pieces of video and image content created

$22

Impression CPM - 38% below industry average

Results over a 6-week period

CAMPAIGN EXAMPLES

Gregory Desrossiers

UMASS

Football

Molly Michalak
Eastern Kentucky University

Volleyball

Xavier Dusell

University of Wyoming

Men's Basketball

Jack Goodman
Eastern Michigan University

Football