College Athletes create social media buzz for Slate Milk
Slate Milk leverages college athletes, to tell the world about their delicious, all-natural healthy-minded drink.
Gregory Desrossiers - UMASS - Football
"Postgame allowed ease and efficiency"
“Working with Postgame allowed ease and efficiency in executing a campaign with college athletes. We found that we were able to create a significant social media buzz around our product by getting a large quantity of quality content and impressions in a short period of time. It was a great way to introduce Slate to college athletes and to get started in the NIL landscape!"
Oklahoma State - Football
Slate Milk, a rapidly growing chocolate milk and latte protein drink brand, was looking for an effective and efficient marketing channel to authentically connect with sports and fitness minded consumers.
The brand was in need of sports/fitness related influencers to help with the promotion of their core product line.
The brand was seeking high volume and high quality content to better align with their target audience through Instagram and TikTok.
The brand was looking for assistance through a partner with expertise in college athletics to effectively launch a college athlete social media campaign at scale.
University or Mississippi - Soccer
With Postgame, Slate Mlik successfully executed a cross platform campaign with multiple touchpoints – (the combination of IG Reels + In-Feed Posts, and TikToks) to access their target consumer.
Postgame empowered the Brand to establish a community of 38 D1 College Athletes to promote Slate Milk and it’s core product line.
On behalf of Slate Milk, Postgame negotiated and executed contracts with each athlete including content licensing rights for organic and paid media channels along with content pre-approvals.
The brand has since established on-going relationships with top performing athletes to be activated in support of new product launches and on-going marketing campaigns.
12x higher engagement than traditional fitness & lifestyle influencers
Followers reached across Instagram and TikTok
Unique pieces of video and image content created
Impression CPM - 38% below industry average
Results over a 6-week period
Eastern Kentucky University
University of Wyoming
Eastern Michigan University