PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
Postgame helps NIL Coin turn athletes into NILLIONAIRES
A new cryptocurrency designed to reward college athletes for their Name, Image & Likeness partners with Postgame for a large scale promotion to help launch the coin within days.
NIL Coin Rap Video
Produced in collaboration with Postgame and King Marino
TESTIMONIAL
"Postgame unleashed an army of athletes and content on the
crypto community.
“We were under the gun to get our Name, Image & Likeness coin launched before the end of 2021. We turned to Postgame to become our official launch partner for 3 reasons: 1). Postgame had direct access to the largest number of college athlete influencers 2). Postgame had the systems (technology) in place to instantly deliver a full-scale campaign. 3). Postgame had a creative team in place to to help us create a variety of custom marketing assets. It was amazing to watch them spring into action. They literally unleashed an army of athletes and premium UGC onto the crypto community practically overnight"
David Daly
Founder
NIL Coin
THE CHALLENGE
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NIL Coin needed to make a last minute marketing push to launch their new crypto currency - designed to reward college athletes for their Name, Image & Likeness.
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With limited time until launch, NIL Coin needed direct access to a high volume of college athletes to help promote their coin, create hype, and instill confidence within the crypto community.
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NILCoin lacked sufficient internal resources and bandwidth to produce high quality content and was in need of a high volume of UGC to leverage on their organic and paid channels.
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NILCoin was unable to identify, recruit and affordably partner with college athletes at scale in order to meet their launch timeline.
THE SOLUTION
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POSTGAME launched full scale athlete influencer campaign within days including recruitment and curations of athlete participants, creation of custom content, contracting, negotiations and more.
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Postgame successfully recruited over 145 qualified college athletes into the influencer campaign within 24 hours.
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A total of 275 short and long form videos (with custom editing done by Postgame) were created, including custom NIL coin graphics that included the athletes likeness.
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NILCoin successfully launched on time, experiencing a 2,400% price increase in the proceeding days - adding considerable market cap.
THE RESULTS
275
High quality UGC pieces created by Postgame and our athletes
905K
Combined social engagements after 2 weeks
40%
Content production cost reduction vs. other Influencer efforts
2400%
NIL Coin opening week price increase
POSTGAME generated awareness among the college athlete community and created hundreds of pieces of UGC used by NIL Coin to promote to their audience of cryptocurrency enthusiasts.
GEAR
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We also found the time to ship some NIL Coin gear to participating athletes.