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Case Study: Steve Madden

Clothing and Retail, Footwear



Postgame has spearheaded unique, fashion NIL campaigns for Steve Madden, spotlighting fashion-forward footwear and accessories with the help of college athletes. Check out the latest content created by college athletes for Steve Madden through Postgame below.

Earned Media

Content & Execution Examples

University of Texas Wide Receiver Isaiah Bond takes Steve Madden to new heights in recent NIL campaign powered by Postgame

UGC, Elevated

University of Florida Quarterback GRAHAM MERTZ participates in Steve Madden campaign

Paid Social, Elevated, Paid Media

2024 Heisman Trophy hopeful BRADY COOK is featured in Steve Madden NIL Campaign


UNC First-Team All American Point Guard RJ DAVIS promotes Steve Madden as part of Postgame NIL campaign


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