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Case Study: Lulus

Clothing and Retail



Postgame has crafted NIL campaigns, team gifting, and live activations for Lulus, highlighting chic fashion pieces while leveraging well know collegiate athletes interested in fashion. Explore recent content produced by college athletes for Lulus through Postgame below.

Challenges Addressed:

Brand was looking for additional Channels to reach Gen-Z sports enthusiasts. Reaching this specific type of Gen-Z 'customer' has it's challenges and can be prove to be an expensive ad buy across a limited number of channels (primarily social media - Instagram or TikTok) as well as being potentially ineffective through the use of  traditional content creators / influencers.


Postgame NIL Campaign leveraged hundreds of college athletes producing thousands of unique pieces of content (UGC) reaching millions of targeted fans and followers (primarily Gen-Z sports & shoe enthusiasts)

Earned Media

Content & Execution Examples

University of Kentucky Track Athlete ALEXIS HOLMES promotes Lulus Fashion Brand

UGC, Paid Social

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