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Case Study: BioSteel

Food and Beverage



Postgame has organized  a number of NIL campaigns, team gifting, and live activations for BioSteel, emphasizing clean sports nutrition through the influence of college athletes. Explore recent content crafted by college athletes for BioSteel through Postgame below.

Earned Media

Content & Execution Examples

Rice University Football Player GABE TAYLOR promotes BioSteel Electrolyte Drink

Paid Media, Paid Social

Former University of Florida 3rd Basemen COLBY HALTER promotes BioSteel in Postgame NIL Camapaign

Elevated, Paid Social

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