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Case Studies

Focus Features


Focus Features tapped into college athlete influencers through Postgame to promote the launch of the movie 'Champions' starring Woody Harrelson. The goal was to generate interest among Gen-Z to watch a heartwarming story about a basketball coach ordered to manage a team of players with intellectual disabilities.

The campaign included over 500 college athletes across 100 universities - tasked with promoting the movie release through social media (Instagram and TikTok) with their own custom movie reviews and commentary. Additionally, over 100 athletes participated in movie premiers at select locations including Tampa, Miami, Austin, Los Angeles and State College (PSU).

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