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iHerb

Campaign
Instructions

Congratulations on being selected for the latest Postgame Influencer Campaign with iHerb! Please read the campaign requirements AND make sure you understand the talking points and the Do's and Don'ts listed below. This will provide you with a clear understanding of what type of content iHerb is expecting.

***IMPORTANT***

Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Requirements:


1 IG Story post

1 Instagram Feed Post (3-5 Photo Carousel).

  • Use proper mention tags (below)

  • Use talking points suggestion(s) (below)

1 Instagram Reel or TikTok Video Post (include cover photo + Feed share)

  • Use proper mention tags (below)

  • Use talking points suggestion(s) (below)

Instagram Mention Tags: @iHerb + @postgame.official

TikTok Mention Tags: @iHerb and @postgame.official

Hashtags: #ad or #sponsored #iHerb

Your content is due for approval by March 20th!

** IMPORTANT **

Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.

Style Guidelines:


  • Basketball Players - March Madness is around the corner. Mention how iHerb has gotten you through your season and ready for the end of year push.

  • Gymnastics athletes - Championships are coming up! Mention how iHerb gets you ready to compete or how it has gotten you through a long season.

  • Other athletes - Mention how iHerb helps you to be your best with their surplus of vitamins, supplements, and sports nutrition.

Caption & Video Talking Points


Talking points 1,2 & 3 are required but please describe using your own words.


  1. iHerb offers the best-curated selection of products at the best possible value ranging in a variety of categories such as supplements, sports nutrition, and beauty.

  2. New customers receive 20% off their order while existing customers receive 15% off. Use my code ***** at checkout!

  3. You get free shipping in the USA on purchases over $30!

Other Guidelines (Do's & Don'ts):


DO'S:

  • DO: Pronounce the "H" like Henry when saying iHerb

  • DO: Mention your custom code as new customers receive 20% off their order while existing customers receive 15% off

  • DO: share what you like about the product

  • DO: share how the product is a perfect fit for your lifestyle

  • DO: Be mindful of background sights, competitor logos.

  • Photo must be crisp and clear and product must be easily recognizable.

  • Label must read correctly from left to right and not be mirrored and be backwards.

DO NOT'S:​

  • DON'T: have any school logos in any of your content.

  • DON’T: show mirror-image (reversed image) of product (you need to see label correctly, not backwards)

  • DON’T: mention of COVID-19, Coronavirus, pandemic, or COVID.

  • DON’T: wear clothing with competitor logos or have competitor logos in the background

  • DON’T: make product claims outside of the approved messages and what is shared in the brief

  • DON’T: use profanities, crude language, or promote drug and alcohol use

  • DON’T: shoot poses that are silly or contrived videos

  • DON’T: use any transformational filters on videos

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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