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Campaign Instructions

Congratulations on being selected for the this latest NIL Campaign with Postgame and McDonald's!

Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Campaign Instructions

*DO NOT include your school logo or Postgame clothing in your content*

  • 1 Instagram Reel (also shared to your Feed with a cover photo) :30 - :45 video TikTok also an option if you can effectively convey the proper messaging. 

  • 1 Instagram Feed Post (3-5 Photo Carousel)

  • 1 Instagram Story Post

Hashtags and Mentions

  • #ImLovinIt 

  • #McDonaldsBreakfast 

  • #McDsSteakBagels 

  • #MyMcDonalds

  • #postgame.official

  • @McDonalds.NorthCarolina

  • @McDonalds.SWVirginia

  • @postgame.official

Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption).  This must be approved by Postgame and the brand BEFORE you can post.  If you have any questions about this, email your Postgame campaign manager

Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.

Content themes and objectives

Showcase your go-to McDonald’s breakfast meal, specifically steak bagels if possible, and share your authentic and relevant content around fueling your day, exam week, or nutritional training needs with your favorite McDonald's breakfast items or steak bagel combo options.  

Content Requirements: 

  • Show your steak bagels and go-to breakfast items or combo as you order and eat.  

  • Captions, voiceovers or on-camera statements should reflect what you love about McDonald's breakfast and how it fits into fueling your day.  


  • Product should always be the focal point of content.

  • Lighting should be bright and natural.


  • Show product that is damaged or dirty

  • Avoid other logos

  • Avoid copyright names/phrases

  • Avoid suggestive positioning, nudity and inappropriate language or actions.

  • Avoid profanity or negative commentary.

  • Avoid using other competing brands in the content.

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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