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CVS

Campaign Instructions

Congratulations on being selected for the CVS Well Market Campaign with Postgame!


Your content (5+ photos and 1 video) MUST be submitted BEFORE June 14th. 


You MUST upload your content to the upload form before you post. You CANNOT make a post unless your content is approved by Postgame. 

***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Requirements

  • 1 IG Reel post (10-40 seconds)

  • 4 Stories with your Discount Code Link


Tags = @cvspharmacy @postgame.official

Hashtags = #CVSpartner #HealthierHappensTogether #WellMarket


DO NOT show the CVS Pharmacy in any of your content.


Key Talking Points in Your Video

Discuss the 3 benefits of CVS Well Market snacks:

  1. Quality and Taste = Crave-worthy, yet nutritious ingredients combined with innovative flavors to create an exceptional eating experience that brings joy to every bite.

  2. Nourishing Your Unique Needs = These products nourishes your body in a way that aligns with your wellness goals and dietary preferences (vegan, keto, or gluten-free). 

  3. Delivering Conveniant Goodness = These nutritious snacks and products can conveniently be found right in your neighborhood CVS and on CVS.com seamlessly fitting into your busy routine because we believe wellness should be accessible.

  • Remind people to click their link in your bio to shop CVS Well Market products for 30% Off

  • Remind people they can Buy Online, Pickup In-Store

  • Remind people to download the CVS app

4. Call Out Your Favorite Snack!

5. Mention that you can only get these snacks at CVS


** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.

Concept Ideas:

  • Showing the snacks that were delivered before you try them and then trying them on camera or providing a review in the second half of the video of your favorite, highlighting why you like it and how it fits in your training and nutrition goals.

  • Showing the snacks that were delivered, talking about how convenient they are to take on the go, and which ones you love or your favorite one.

  • Showing the snacks that were delivered and then telling a teammate or friend about them with the packaging, highlighting why you like them and how they fit your training needs, encouraging the friend and everyone to try them as a call to action.


Postgame Campaign Do’s and Don’ts


DO's:

  • Product should always be the focal point of content.

  • Lighting should be bright and natural.

  • Remove packaging or trash from the shot as necessary.  Shoot clean products.

  • Use Royalty Free music only.

DON'Ts:

  • No school logos or marks unless  ndicated otherwise.

  • Show product that is damaged or in messy

  • Avoid all other product logos (including Postgame apparel)

  • Avoid copyright names/phrases

  • Avoid suggestive positioning, nudity and inappropriate language or actions.

  • Avoid profanity or negative commentary.

  • Avoid using other competing brands in the content.

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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