PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
CVS
Campaign Instructions
IMPORTANT:
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Use only Copyright-Free Music (e.g. No Drake, Taylor Swift, etc).
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No School Logos (Unless promoting an officially licensed brand product)
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Do Not Film on Campus or include any identifiable school landmarks (e.g. buildings, stadiums, arenas, etc). If you have questions, Check with your compliance team.
Congratulations on being selected for the CVS Well Market Campaign with Postgame!
Your content (5+ photos and 1 video) MUST be submitted BEFORE June 14th.
You MUST upload your content to the upload form before you post. You CANNOT make a post unless your content is approved by Postgame.
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.
Requirements
1 IG Reel post (10-40 seconds)
4 Stories with your Discount Code Link
Tags = @cvspharmacy @postgame.official
Hashtags = #CVSpartner #HealthierHappensTogether #WellMarket
DO NOT show the CVS Pharmacy in any of your content.
Key Talking Points in Your Video
Discuss the 3 benefits of CVS Well Market snacks:
Quality and Taste = Crave-worthy, yet nutritious ingredients combined with innovative flavors to create an exceptional eating experience that brings joy to every bite.
Nourishing Your Unique Needs = These products nourishes your body in a way that aligns with your wellness goals and dietary preferences (vegan, keto, or gluten-free).
Delivering Conveniant Goodness = These nutritious snacks and products can conveniently be found right in your neighborhood CVS and on CVS.com seamlessly fitting into your busy routine because we believe wellness should be accessible.
Remind people to click their link in your bio to shop CVS Well Market products for 30% Off
Remind people they can Buy Online, Pickup In-Store
Remind people to download the CVS app
4. Call Out Your Favorite Snack!
5. Mention that you can only get these snacks at CVS
Concept Ideas:
Showing the snacks that were delivered before you try them and then trying them on camera or providing a review in the second half of the video of your favorite, highlighting why you like it and how it fits in your training and nutrition goals.
Showing the snacks that were delivered, talking about how convenient they are to take on the go, and which ones you love or your favorite one.
Showing the snacks that were delivered and then telling a teammate or friend about them with the packaging, highlighting why you like them and how they fit your training needs, encouraging the friend and everyone to try them as a call to action.
Postgame Campaign Do’s and Don’ts
DO's:
Product should always be the focal point of content.
Lighting should be bright and natural.
Remove packaging or trash from the shot as necessary. Shoot clean products.
Use Royalty Free music only.
DON'Ts:
No school logos or marks unless ndicated otherwise.
Show product that is damaged or in messy
Avoid all other product logos (including Postgame apparel)
Avoid copyright names/phrases
Avoid suggestive positioning, nudity and inappropriate language or actions.
Avoid profanity or negative commentary.
Avoid using other competing brands in the content.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.
Postgame™ is the world's leading NIL Agency that global brands trust to navigate the new era of college athletics. Our experience, team and technology allow us to manage influencer marketing campaigns at scale between brands and NIL athletes. Learn more about how we're facilitating NIL marketing through social media with college athletes.
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