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CAVA

Campaign Instructions

Congratulations on being selected for the this latest NIL Campaign with Postgame and CAVA! CAVA’s spring campaign is all about how CAVA has a custom bowl or pita for everyone, everyday – whether you’re a creature of habit or get creative with each meal. Build a custom bowl or pita at CAVA and share how you customize your order to fit your mood, healthy habits, or training needs.


***IMPORTANT***
YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.

Campaign Instructions

Share how you customize your CAVA order to fit your mood, healthy habits, or training needs.


*DO NOT include your school logo or Postgame clothing in your content*

  

Posting Requirements: 

  • 1 Instagram Reel :30 - :45 video (w/ cover photo shared to your IG Feed)  OR  1 TikTok Video if you can effectively convey the proper messaging.

  • 1 Instagram Feed Post (3-5 Photo Carousel)

  • 1 Instagram Story Post


Hashtags: 

#CAVAathlete

#postgame.offical


Mentions: 

@cava

@postgame.official


Links:

Postgame will send you your own custom affiliate link to use in your Stories and Posts, redirecting people to the CAVA website (menu) when they click.  This will track the traffic you are sending to CAVA.


Content uploaded for approval by Monday, May 6th


Examples of good content linked here: Example 1,  Example 2 


Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption).  This must be approved by Postgame and the brand BEFORE you can post.  If you have any questions about this, email your Postgame campaign manager Shelby@pstgm.com.




** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.

Content Themes and Objectives: 

  • Day in the Life - weave CAVA into content you are already creating about your day to day routine as a college athlete.

  • Food Reviews - if you like to review menu items and already share that content with your audience, do the same for a custom CAVA bowl.

  • Fueling Yourself as an Athlete - if you already talk about what you like to eat to fuel your training or competition/game schedule, speak to how CAVA can support that.

  • Take us to CAVA with you! Show us how you build your bowl IRL. Highlight a few of the ingredients that stand out to you or make your bowl special. 

  • Review your CAVA custom in your car. With a busy schedule, show how you enjoy CAVA on the go. 

  • Take us to CAVA to celebrate a big win, a hard practice, or any other special moment in your schedule.

Key Messages and Talking Points: 

  1. CAVA lets you customize to your unique taste or preference

  2. How flavorful your CAVA bowl or pita is and your favorite ingredients

  3. CAVA makes it easy to be healthy

  4. CAVA meals are filling, fueling my training

  5. How craveable CAVA’s flavors are

  6. Nothing else exists quite like CAVA. CAVA is different!

Sample Caption + Voice Over Templates we like:

  1. “Come build my perfect @CAVA bowl with me!”

  2. “How I fuel up at @cava after a long practice”

  3. “My @CAVA custom bowl is elite”

  4. “Have you all tried @CAVA before? It’s so flavorful!”

DO's: 

  • Ensure the bowl or pita is front and center in a portion of the video or post, visually highlight the food and how delicious it looks

  • Describe the flavors of the bowl or pita

  • Include an @CAVA tag in caption

  • Capturing content in natural light, during the day

  • Wearing plain clothing WITHOUT logos and not mentioning other brands in content + captions

  • Making sure you type CAVA out in all caps

  • Ensuring background music is royalty free and captions are on in videos

  • Feature CAVA in its original packaging vs. re-styling in a bowl or on a plate (unless it is in the context of taking it home and re-plating to enjoy at home)

DONT's: 

  • Avoid showing product that is damaged or dirty

  • Avoid other logos

  • Avoid copyright names/phrases

  • Avoid suggestive positioning, nudity and inappropriate language or actions.

  • Avoid profanity or negative commentary.

  • Avoid using other competing brands in the content.

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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