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Campaign Instructions

adidas Festival Campaign:

The goal is to capture the festival look in a fun an authentic way – lean into creating content who embody a Festival look. If you can create content at a Festival, we will give you a cash bonus. We plan on hiring a videographer for you to help you create awesome content!

Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract. This contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more. Click the button below to provide us with a digital signature.


  • 1 IG Reel post (10-40 seconds)

  • 1 IG Feed post

  • 4-6 Story Posts with Affiliate Link (Link is in your Postgame app)

Tags = @adidas @postgame.official

Hashtags = #createdwithadidas #adidasNILambassador #ad

Shooting settings:

  • Think bright and outdoors, summertime vibes, carefree styles, expressive outfits. We’re very flexible we want it to lean into expressive styles with adidas showcased and mixed in with their unique styles. 

  • Parks, by a pool, palm trees, grassy settings, concert in the park, even a local fair

  • They can use their favorite festival for inspo – desert vibes for Coachella, SF City vibes for outside lands, a local concert in the park etc.


  • Lean into their personalities, “express yourself” tone of voice, fun fresh summer styles

  • You MUST include "Shop link in my bio" in your Feed/Reel captions. 

  • You MUST include correct tags/hashtags in ALL your posts.

Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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