PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Changing the Game for Brands!
Postgame is a leading NIL Agency that global brands trust to navigate the new era of college athletics.
Our experience, team and technology allow us to manage campaigns at scale for our brand partners. Check out some of our recent campaign examples or schedule a call to find out more about how we're changing the game!
Postgame Member
Gregory Desrosiers Jr. - UMass - Football
Being able to partner with Postgame and work with these athletes allows us to authentically connect with our target customers - sports driven fans.
- Nick Lamothe, CMO
Where Strategy Meets Execution
Postgame provides the perfect blend of brand strategy and full service management of college athlete partnerships at scale.
Influencer Marketing
Athlete
Endorsements
Sports Marketing Advisory
Ambassador Programs
Content
Licensing
In Market
Activations
The Biggest Names In College Sports
Working with college athletes at scale can bring your brand as much (or more) visibility with a passionate fan base than traditional team sponsorships.
187,000,000 College Sports Fans
College sports fans are the largest fan population in the US rivaling the largest professional leagues in the world.
A Diverse and Inclusive Audience
55% of college athletes are minorities with 49% being female.
Multi-Generational Reach
Fans of college athletes reach far and wide with demographics ranging from youth to older alumni.
College Athletes Drive 2x Engagement
Athletes are visible, verified, and authentic - resulting in 2.5X higher engagement on social media.