PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
How To Connect
A Brand Partner
On Instagram
STEP-BY-STEP INSTRUCTIONS FOR HOW TO CONNECT AN
INSTAGRAM FEED POST TO A BRAND PARTNER - ALLOWING THEM TO RUN PAID ADVERTISING WITH YOUR CONTENT
Step 1: Post Your Content (Feed)
When adding your caption, etc... Look for 'Advanced Settings' near the bottom of the screen. This is where you will begin the process of connecting your post to your brand partner to allow them to boost your post.
Step 2: Add Paid Partnership Label
Under Branded Content, turn the 'Add Paid Partnership Label' to ON. This will unlock the ability for you to search and add your brand partner (i.e. Slate Milk, Door Dash, Urban Outfitters, etc.)
Step 3: Add A Brand Partner
Click 'Add a Brand Partner' and search for the brand you are working with. Once you find it, Click 'ADD'. Note: In this case we are using postgame.official as the example brand partner. You should instead search for the brand you are working with (i.e. Slate Milk, Door Dash, Urban Outfitters, etc.).
Step 4: Allow Brand Partner to Boost Your Content
After you have added the Brand Partner, turn the 'Allow Brand Partner to Boost' toggle to ON. This will allow the brand to run paid advertising behind your content. If you are interested in growing your following, this will help you tremendously - and allow the brand to benefit even further from your NIL.
If you have any questions or need help with these settings, email us >>
