PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
BIOSTEEL CAMPAIGN INSTRUCTIONS
***IMPORTANT***
Before proceeding to the campaign instructions below - YOU MUST first sign the Athlete Agreement / Contract and fill out the Payment Form. The contract outlines the agreement between you and Postgame - specific to this campaign - including deliverables, timelines and more.
Click the button below to provide us with 1.) a digital signature and 2.) your payment form:
In order to get paid, you MUST have the Athlete Contract signed and the payment form filled out.
Once you have signed the contract and created your content - Upload all of your raw / high resolution content using the Form (button) below (photos, video and caption) for approval BEFORE you post. If you have any questions about this, email your Postgame campaign manager jake@pstgm.com
Create and Upload Your Content here for Approval:
Instructions
Required # of Posts: 3
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1-2 Instagram Reel Video (w/ cover photo) + Feed Share (REQUIRED)
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1-2 Instagram Feed Photo Carousel (REQUIRED)
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1 Tiktok Video (REQUIRED)
** Some athletes have specific posting requirements (Check your IG DM)! **
Content Approval Deadline: July 15th
Posting Deadline: July 25th
Hashtags: #TeamBioSteel #NIL #ad
Tags: @BioSteelSports @postgame.official
CONTENT IDEAS:
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Authentic Reviews
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Product unboxing, taste test and honest feedback about the product, flavor, taste, performance benefits… It actually works, low calories, no sugar kind of thing
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Include consumption beyond just athletic performance, because this only has 10 calories I can drink it all day long
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Athlete Workout Content (Hydration Break)
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Drinking while performing at your best in the athlete’s sport setting
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Sport specific training, on field, court, etc.. can be in gym but cannot be weights heavy / bulking forward
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What I actually drink on game day
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Fun Trick Shots
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Anything fun that includes BioSteel drinks as part of the video. Could be a trick shot using the sports drinks or red team bottle.
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PreGame or Post Games
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Pregame walk in (individual or as a group)
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Game prep or pre game rituals (add Jets video for fun, think Lebron powder clap)
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Post game hydration or celebration
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CONTENT EXAMPLES (from other campaigns)
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McDonalds – Product integrated into sport
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Hey Dude – Fun story
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adidas – Cool story in the life of an athlete
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Hydro Flask – Organic and raw story on product details, testimonial of the product.. “I just tried this and it’s great, I love it because… you need to try it because”
DO's:
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Spell BioSteel with a capital B and capital S, no space
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Tag @BioSteelSports and use the hashtag #TeamBioSteel
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Showcase real life moments of BioSteel in authentic hydration use occasions
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Utilize candid, organic, authentic non-posed content
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Refer to the Tetra Pak's as "Sports Drinks"
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Refer to our Hydration Mix powder as "Hydration Mix"
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Show our Hydration Mix being used in the BioSteel Team Bottle or your own Water Bottle
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Showcase the front of the packaging with the logo/branding facing out
DONT's:
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Show product that is damaged
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Show over-posed, engineered or unnatural content
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Show Shaker Cups
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Show other competitor brands
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Show product in non-proper use situations (ie: mixing into a cocktail)
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Post product in posed, non-authentic use occasion (ie: multiple RTDs posed on a hockey boards by the glass)
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Refer to supplements or energy in copy. Do not refer to it as an energy drink or pre-workout.
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Do not use the term "use" when referring to consuming our products. ie 'Use BioSteel' Vs 'We Drink BioSteel'
KEY TALKING POINTS:
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Zero Sugar (Ensure it is always written out as ‘Zero Sugar’ - both in copy and in creative. Not 0g, not Sugar Free, not No Sugar.)
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BioSteel is Clean. Healthy. Hydration™.
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Great tasting hydration
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5 Essential Electrolytes
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Vegan
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Smart
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Believe in what we say
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Disruptive
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Inclusive/relatable
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Brave
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Cool
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Authentic
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Gamechanger
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Young, spirited
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Witty, badass
** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Read More about Copyright-Free Music Here >>
Camera Orientation:
All photos and videos must be shot vertically.
Competing Products:
Make sure there are no competing products appearing in your video/photos. Do your best to create content with full outfits.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.