PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Focus: Social Media Content
Gender: Male & Female
Follower Minimum: 2,000+
Sports Focus: Basketball, Football, Hockey, Soccer
Campaign Type: Unboxing, Review, Workout, Creative
Social Media Type: Instagram Reels / Feed or TikTok
Content Type: Video + Cover Photo
Campaign Start Date: March 2023
# of Posts Required: 2-3
Compensation: Cash, Product + Bonus $$
About The Campaign:
Through Postgame, BioSteel is interested in working with college athletes to help promote their clean, healthy hydration sports drinks. We're looking for brand aligned college athletes who can create authentic, genuine content that helps drive further awareness to teammates, fans and followers.
BioSteel's mission is to create the healthiest and most trusted sports hydration products on the planet. Whether you're a pro-athlete, the next generation of athletes, a weekend warrior or just living your everyday life, BioSteel is the better for you hydration option. The best kept secret in sports is no longer a secret. To Learn More Visit: https://biosteel.com
Note: If you are approved for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.
In the meantime, add your preferred payment method to your account in the Postgame App (e.g. CashApp, Venmo, Zelle, etc.). If you do not add this information, you will not get paid.