PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
View the
latest Postgame
NIL content!
THE FIRST ANNUAL
POSTGAME
NIL
AWARDS
In honor the of the one-year Anniversary of Name, Image & Likeness (NIL) - and the thousands of influencer campaigns created by Postgame members since last July - we would like to recognize some of our favorite athletes and campaigns. The 2022 Postgame NIL Award Winners Are...
Best Overall Content
Male Athlete
This award recognizes the male student-athlete with the best overall influencer campaign content - including a combination of creativity, photography/videography, production and more.
Mason Gillis
Purdue - Basketball
Campaign: Izod
Best Overall Content
Female Athlete
This award recognizes the female student-athlete with the best overall campaign content - including a combination of creativity, photography/videography, production and more.
Shae Anderson
UCLA - Track & Field
Campaign: Free People Movement
Best 'First' Content
Male Athlete
This award recognizes the male student-athlete that will go down in history as having produced one of the best first-ever pieces of content in the earliest days of NIL.
Mac Horvath
North Carolina - Baseball
Campaign: York Athletics
Best 'First' Content
Female Athlete
This award recognizes the female student-athlete that will go down in history as having produced one of the best first-ever pieces of content in the earliest days of NIL.
Destanni Henderson
South Carolina - Women's Basketball
Campaign: Reebok
Most Reliable
Male Athlete
This award recognizes the male student-athlete that has been the most reliable to work with. The athlete produces quality content, is dependable and is a pleasure for our campaign team to work with.
Gregory Desrosiers
UMass - Football
Campaign: Slate Milk
Most Reliable
Female Athlete
This award recognizes the female student-athlete that has been the most reliable to work with. The athlete produces quality content, is dependable and is a pleasure for our campaign team to work with.
Ashley Gilliam
Mississippi State University - Golf
Campaign: Free People Movement
Best Quality
Video
This award recognizes the student-athlete that submitted content with superior video quality.
Jazz Bond
UNF - Basketball
Campaign: Reebok
Best Quality
Photography
This award recognizes the student-athlete that submitted content with superior photography.
Dalen Terry
Arizona - Basketball
Campaign: Reebok
Best Storyline
Video
This award recognizes the student-athlete that submitted content with the best video editing and creative storyline.
Keilan Robinson
Texas - Football
Campaign: Reebok
Most Creative
Short Form Video
This award recognizes the student-athlete that submitted the most creative content designed for short form video (Instagram Story/Reels).
Tyger Campbell
UCLA - Men's Basketball
Campaign: Harmless Harvest
NFT of the Year
Male Athlete
This award recognizes the male student-athlete who had the best overall sales of an NFT (volume + price) combined with outstanding play on the field - helping to increase value to the owners of his NFT.
Ivan Melendez
Texas - Baseball
National Player of the Year - Collegiate Baseball
NFT of the Year
Female Athlete
This award recognizes the female student-athlete who had the best overall sales of an NFT (volume + price) combined with outstanding play on the field - helping to increase value to the owners of her NFT.
Taylor Manson
Florida - Women's Track & Field
Olympic Medalist - 1st Team All American
Top Newcomer
Male Athlete
This award recognizes the male student-athlete who came on late in the year to produce quality content for our brand partners.
Keshad Johnson
SDSU - Basketball
Campaign: Harmless Harvest
Top Newcomer
Female Athlete
This award recognizes the female student-athlete who came on late in the year to produce quality content for our brand partners.
Tessa VanWinkle
UCLA - Beach Volleyball
Campaign: Free People, Harmless Harvest
Top Advocate
Male Athlete
This award recognizes the male student-athlete who best leveraged their NIL to create awareness around a cause.
Cayden Henschel
Wisconsin-Parkside - Wrestling
Campaign: Quizlet - Mental Health Awareness Month
Top Advocate
Female Athlete
This award recognizes the female student-athlete who best leveraged their NIL to create awareness around a cause.
Kayla Kaiser
Georgia Tech - Volleyball
Campaign: Quizlet - Mental Health Awareness Month
NIL Coin Award
Overall Athlete
This award recognizes the student-athlete who received the most NIL Coin rewards for quality content, communication skills and reliability across multiple campaigns. NIL Coin cryptocurrency is the official crypto designed to reward athletes for their Name, Image & Likeness.
Tariq Speights
Eastern Michigan - Football
Campaigns: Reebok, DoorDash, Quizlet, SI...
Honorable Mention
Lexi Ellis (University of Oregon), Nyree Brown (UCLA), Dre Davis (Louisville), Davion Robinson (Evergreen State), Riley White (Alabama), Taylor Moreno (UNC), Alfonso Plummer (Illinois), Payton Willis (Minnesota), Sam Brunelle (Virginia), Rhyne Howard (Kentucky), Kendall Kipp (Stanford), Dylan Kolak (Illinois), Emma Hansen (FGCU)