PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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Postgame is the world's leading NIL platform connecting college athletes with brands and other opportunities to earn from their Name, Image & Likeness.
Join 60,000+ college athletes and Download the Postgame App to get notified about future endorsements. Learn about our process >>
Postgame Member
Keilan Robinson - University of Texas - Football
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ENDORSEMENTS
Since July 1st, Postgame has generated hundreds of thousands of dollars worth of endorsement opportunities for our member athletes with some of the largest brands in the world. Typical campaigns involve a number of social media posts and include a combination of cash payment as well as free products - and chances to earn additional bonuses for creative content, reliability and more.
APPEARANCES
Postgame works with brand partners to coordinate in-person appearances with our member athletes - providing another opportunity to earn from their Name, Image & Likeness as part of a larger endorsement campaign.
WEB 3
A game changer in how college athletes can earn from their NIL. In addition to cash payments, Postgame has built a reward system around NIL Coin Reward Points - giving athletes an opportunity to earn additional product and gear - along with an opportunity to participate in the new digital Web3 economy. Additionally, Postgame has minted over 125 college athlete NFT's through our own fan friendly NFT marketplace called NFT Locker. College athletes earn a % from each NFT's sold.
The Biggest Names In College Sports
Since July 2021, Postgame has been responsible for helping generate the first-ever influencer content between national brands and the biggest names in college sports.