PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
FBS CAMPAIGN DELIVERABLES & INSTRUCTIONS
Congratulations on being selected to the 2024 Allstate Good Works Team! This is an incredible achievement, and we're thrilled to have you on board. As part of this award, Allstate is offering you an exclusive NIL opportunity, which includes several deliverables over the coming months.
**IMPORTANT** - Your Instagram Account MUST be made PUBLIC
This campaign will come in phases, and instructions for each phase will be sent to you from Postgame on an as-needed basis. Here’s a tentative outline of the full campaign:
Social Media Deliverables: Create four (4) social media posts following the tentative outline below.
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Announce your Allstate AFCA Good Works Team selection: Sep 17 -24
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Post highlighting your community involvement: Post prior to Nov 1
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GWT Captian Voting Announcement: Post prior to Nov 15
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GWT Season Recap Social Post: Post prior to Jan 2
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Allstate Sugar Bowl: Day of Service Recap : Jan 1 or Jan 2
Phase 1: Announcement Post
Please post the provided graphic on Tuesday, September 17th. Make sure to include the following tags and hashtags in your caption! Also, take a moment to review the player media briefing booklet attached below
Hashtag Requirements:
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#Sponsored or #Ad
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#GoodWorksTeam
Brand Tagging Requirements:
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@Allstate
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@Wuerffel_trophy
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@WeAreAFCA
Caption Examples (Please try to put into your own words):
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"Truly honored to be named to the 2024 Allstate AFCA Good Works Team in its 33rd year. To stand among 22 incredible athletes and one coach, selected from 178 inspiring nominees across the country, is a milestone I’ll always treasure."
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"Thrilled to share that I’ve been chosen for the 2024 Allstate AFCA Good Works Team! Being part of this year’s class alongside 22 amazing student athletes and one coach, from 178 nominees nationwide, makes this recognition even more meaningful."
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"Honored and humbled to be part of the 2024 Allstate AFCA Good Works Team in its 33rd year. To be selected from 178 nominees across the country, and stand with 22 exceptional athletes and one coach, is an accomplishment that means the world to me."
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"I’m incredibly proud to be named to the 2024 Allstate AFCA Good Works Team in its 33rd year. Joining 22 fellow student athletes and one coach from 178 national nominees is a huge honor."
Player Media Briefing Booklet:
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Linked: HERE
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.