PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
Rawlings Campaign Instructions
Congratulations on being selected to the ALLSTATE AFCA Good Hands Team! As part of the Good hands team, you're eligible to participate in the ALLSTATE NIL Campaign powered by Postgame!
Create your content - Upload all of your raw / high resolution content using the Form (button) below (including all photos, video and caption). This must be approved by Postgame and the brand BEFORE you can post. If you have any questions about this, email your Postgame campaign manager jake@pstgm.com
DO NOT wear school gear or have school logos in your content!
Create and Upload Your Content here for Approval:
Instructions
Required # of Posts: 2-3
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1-2 Instagram Reel Video (w/ cover photo) (REQUIRED)
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1-2 Instagram Feed Photo Carousel (REQUIRED)
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1-2 Story Posts
Content Approval Deadline: September 20th
Posting Deadline: October 1st
Hashtags: #TeamRawlings #MachAi #ArtificialIntelligence #RealResults #ChampionsChooseRawlings
Tags: @rawlingssg @postgame.official
CONTENT EXAMPLES
DO's:
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Spell Rawlings with a capital R, no apostrophes
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Utilize the required tags and hashtags
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Promote new bat, the MACH AI baseball bat
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Only use the bat to hit a ball in a field/cage setting
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Discuss topics about the bat (what you like most about it, what is important when buying a new bat, how does this bat differ from bats previously used, how will this bat affect your performance at the plate)
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Comment on elements/features of the bat (overall look/graphics, performance, sound/pop, balance, barrel size, swing weight)
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Be authentic to your style – incorporate Rawlings messaging in your own voice
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Turn on branded/partner content toggle for each post on every social platform
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Keep comments turned on
DONT's:
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Show product that is damaged
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Use profanity or negative commentary
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Mention any competitor brands but compare the bat to others you’ve used and why this is one great
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No identifiable third-party or competitor products, logos, or labels included in shot
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Use music you do not have the license to
KEY TALKING POINTS:
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What do you like most about the bat?
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What is most important to you when buying a new bat?
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How does the bat differ from bats you’ve previously used?
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How will this bat affect your performance at the plate?
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Comment on each element of the specific bat:
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Overall look/graphics
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Performance
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Sound/pop
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Balance
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Barrel size
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Swing weight
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** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Read More about Copyright-Free Music Here >>
Camera Orientation:
All photos and videos must be shot vertically.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.