PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Check out our real-time
NIL feed of content on Instagram!
*YOU MUST ATTEND AN adidas school in order to participate in this campaign
Campaign Theme: "Sportswear ZNE"
Campaign Type: Social Media
Type: IG Feed + Reels + Stories
Payout: Cash & Free Apparel
Opt-In Deadline: May 25, 2023
Start Date: June 1, 2023
Requirements: 2-4 Social Media posts
*Cash Reward dependent upon your determined NIL Value.
Bonus available for reliability and exceptional content.
If selected, you will receive $300 worth of adidas apparel and cash. We will be providing more details about this campaign in the coming days if you are chosen. Opt-in using the form to be considered.
Note: If you are selected for this campaign you will receive an email/text with INSTRUCTIONS on how/what to post. Do not post until you (and your content) have been approved.
Note: International student-athletes are currently ineligible for this NIL opportunity.