PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
Check out our athlete
content feed on Instagram!
adidas ORIGINALS
TikTok Filter
Campaign Instructions
Congratulations on being selected for the "adidas Originals TikTok" NIL Campaign with Postgame! Participating in this lightweight campaign is simple (see campaign instructions below). Your goal is to use the filter to help promote adidas Originals using whatever adidas gear you currently have (note: you do not need to be wearing adidas Originals).
This is link to the TikTok filter you will be using: https://www.tiktok.com/t/ZT8AuuSqd/
Be creative! In order to get paid, you must tag everything correctly in order for us to see your post(s). If your content is really good AND you post on both platforms you can earn bonus $$.
Don't forget to refer people to ship using your Affiliate Link! The link is found in your Postgame App (Menu >> Tracking Links). When people click and shop, you earn commission!
We've provided a few examples below. If you have any questions about this, email your Postgame campaign manager katie@pstgm.com
Instructions
Required # of Posts: 1-2
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1 TikTok Video
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1 Instagram Reel Video (optional - share your TikTok to your Instagram)
Note: This can be the same video shared from TikTok to Instagram
Content Posting Deadline: November 25th
The sooner the better!
Mention Tags: @adidas @adidasoriginals @postgame.official
Hashtags: #1000Originals #adidasOriginals #createdwithadidas
(Note: The 1000Originals hashtag is the number 1000 and the word Originals)
HERE'S A FEW EXAMPLES:
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.