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adidas SuperNova Campaign Instructions

adidas logo.jpg

Congratulations on being selected for the adidas NIL Campaign with Postgame! Please sign your athlete contract here:






What You Can Earn:

If you Fulfill your requirements before March 24th:

  • Free Pair of SuperNova Running Shoes

  • Cash Payment (Postgame DM'd you the amount)

  • 10% Commission of all Sales generated through your affiliate link

Bonus Opportunity:

  • $50 Cash Bonus if you create 10+ Story Posts in the Month of March with your affiliate link (Instructions Below! Scroll to the bottom of this page)

  • $50 Cash Bonus for the 5 players with the BEST content. 

  • $200 Cash Bonus if you finish in the Top 5 in Sales in this campaign. (Postgame will track Sales at the end of March)

Create and Upload Your Content here for Approval:



Required # of Posts: 3

  • 1 Instagram Reel Video (15-35 seconds)

  • 1 Instagram Feed Photo Carousel

  • 3 Story Posts with your link! (10 Story Posts in March will get you $50 bonus)​​

Content Approval Deadline: March 15th
Posting Deadline: March 24th

Hashtags: #adidasSuperNova #adidasNILambassador

IG Tags: @adidas @adidasrunning @postgame.official

Video Themes (please pick 1 of the options below)

  • Tell Me Without Telling Me

    • Review your first run in the SuperNova Shoes without saying the word "comfort"​

  • ASMR Unboxing

    • A video following the Storyline of a classic unboxing, but focusing on the comfort tech in the SuperNovas using ASMR. ​

  • Run to Your Happy Place

    • A two-scene 3D film shot in the serenity of golden hour, showing a joyful, comfortable, ​easy mid-run moment, and your 'happy place'.

  • Finding Joy in Running / SuperNova is your Go-To Running Shoe

Photo Themes and Examples

  • Super Comfort SuperNova

    • A 2D Carousel which brings SuperNova comfort to life. A tranquil post-run moment shot and a mid-run moment from the workout that got you here. ​

  • Tying your shoes before your Run

  • Stretching Before Your Run

  • Full Body close up of you running

  • Close up of just the shoes while Running


Must-Haves in your Content

  1. Every piece of content MUST be focused on the shoes. 

  2. Clearly show the adidas logo in your content. 

  3. You MUST wear all adidas clothes. NO OTHER LOGOS!

  4. Your face must be in the content for most of your content.

  5. In the video, the shoes MUST be shown in the first 3 seconds of the video

  6. You MUST take a minimum of 10 high quality photos and 1 vertical video

  7. Video MUST be between 10-35 seconds. 

$50 CASH Bonus - 10+ Story Posts with your Link

  • You CANNOT make 10+ Stories in 1 day. You MUST post these Stories at a minimum of 3 different days in March.

  • You MUST use your affiliate link, tag @adidas and @postgame.official in all 10+ Story Posts.

  • The affiliate link MUST be clickable in all your Story posts. 

  • The more Stories, the better chance you have at generating sales!

  • After you make your 10+ Stories with your link, please upload proof of your 10 Stories to the link below.







Use of Music: 
For this campaign, if you wish to add music to your Reel you must use Copyright-Free music.  Copyright-Free music can be found as an option within Instagram and TikTok.  Additionally, Copyright-Free music can be downloaded from various websites.  Type 'Copyright-Free' into Google for additional options.

Read More about Copyright-Free Music Here >> 

Camera Orientation:

All photos and videos must be shot vertically. 

*** FTC Guidelines ***

MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.

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