PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
adidas SuperNova Campaign Instructions
Congratulations on being selected for the adidas NIL Campaign with Postgame! Please sign your athlete contract here:
What You Can Earn:
If you Fulfill your requirements before March 24th:
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Free Pair of SuperNova Running Shoes
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Cash Payment (Postgame DM'd you the amount)
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10% Commission of all Sales generated through your affiliate link
Bonus Opportunity:
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$50 Cash Bonus if you create 10+ Story Posts in the Month of March with your affiliate link (Instructions Below! Scroll to the bottom of this page)
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$50 Cash Bonus for the 5 players with the BEST content.
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$200 Cash Bonus if you finish in the Top 5 in Sales in this campaign. (Postgame will track Sales at the end of March)
Create and Upload Your Content here for Approval:
Instructions
Required # of Posts: 3
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1 Instagram Reel Video (15-35 seconds)
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1 Instagram Feed Photo Carousel
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3 Story Posts with your link! (10 Story Posts in March will get you $50 bonus)
Content Approval Deadline: March 15th
Posting Deadline: March 24th
Hashtags: #adidasSuperNova #adidasNILambassador
IG Tags: @adidas @adidasrunning @postgame.official
Video Themes (please pick 1 of the options below)
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Tell Me Without Telling Me
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Review your first run in the SuperNova Shoes without saying the word "comfort"
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ASMR Unboxing
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A video following the Storyline of a classic unboxing, but focusing on the comfort tech in the SuperNovas using ASMR.
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Run to Your Happy Place
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A two-scene 3D film shot in the serenity of golden hour, showing a joyful, comfortable, easy mid-run moment, and your 'happy place'.
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Finding Joy in Running / SuperNova is your Go-To Running Shoe
Photo Themes and Examples
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Super Comfort SuperNova
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A 2D Carousel which brings SuperNova comfort to life. A tranquil post-run moment shot and a mid-run moment from the workout that got you here.
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Tying your shoes before your Run
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Stretching Before Your Run
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Full Body close up of you running
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Close up of just the shoes while Running
Must-Haves in your Content
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Every piece of content MUST be focused on the shoes.
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Clearly show the adidas logo in your content.
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You MUST wear all adidas clothes. NO OTHER LOGOS!
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Your face must be in the content for most of your content.
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In the video, the shoes MUST be shown in the first 3 seconds of the video
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You MUST take a minimum of 10 high quality photos and 1 vertical video
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Video MUST be between 10-35 seconds.
$50 CASH Bonus - 10+ Story Posts with your Link
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You CANNOT make 10+ Stories in 1 day. You MUST post these Stories at a minimum of 3 different days in March.
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You MUST use your affiliate link, tag @adidas and @postgame.official in all 10+ Story Posts.
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The affiliate link MUST be clickable in all your Story posts.
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The more Stories, the better chance you have at generating sales!
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After you make your 10+ Stories with your link, please upload proof of your 10 Stories to the link below.
** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Read More about Copyright-Free Music Here >>
Camera Orientation:
All photos and videos must be shot vertically.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.