PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
You Are Eligible!
Campaign Theme: "Winter Shop"
Opt-In Deadline: 11/16
Campaign Type: Social Media
1 Vertical Reel / Video (:15 - :60) - Full Outfit Look
1 In-Feed Post
- Full Body Images (3-5 photos)
- Product Focused Images (3-5 photos)
1 Story Amplification (Photos or Reel Share)
Reference to your custom tracking (affiliate) link on all posts is required.
*Student-athletes chosen for the paid placement campaign will receive a cash payment, adidas sportswear and/or gift cards, and/or discounts on additional adidas apparel.
Draft posts of the videos and image to be submitted to adidas for review. Given the nature of this campaign, adidas encourages athletes to create multiple looks and shots for review.
If selected, you will be contacted directly by Postgame with detailed campaign instructions (i.e. tagging requirements, content approval, brand guidelines, etc.) as well as an athlete contract outlining the details of your agreement with Postgame and adidas.
Note: You are opting in to be a part of the NIL Ambassador Program and to be considered for the paid placement program - which includes an additional cash payment, apparel, and more. If selected for paid placement, you will receive additional instructions for this specific campaign within days of opting in.
Being selected for the paid placement opportunity is dependent upon a number of factors including but not limited to: engagement, following, content, level of school participation, and more.
Bonus opportunities are available for reliability and exceptional content.
*Only student-athletes from the following adidas sponsored schools are eligible:
Alabama State University
Alcorn State University
Arizona State University
University of Arkansas at Pine-Bluff
Grambling State University
University of Kansas
University of Louisville
University of Miami
Mississippi State University
NC State University
University of Nebraska
Prairie View A&M University
Texas A&M University
University of Washington
Note: International student-athletes are currently ineligible for this NIL opportunity.