PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
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adidas
PROMOTION
INSTRUCTIONS
Take advantage of an existing adidas promotion to help drive sales (and commissions) to yourself through the NIL Ambassador Program. Offer this latest adidas promotion (below) to your fans and followers on Instagram or TikTok ASAP. Promotion ends March 6th.
To participate do the following steps:
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Post a picture(s) or video of YOU wearing your adidas issued gear.
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Use the promotion wording (listed below) in your caption (Reel / Feed) or as text overlaying an Instagram Story post.
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Don't forget to include your affiliate link (tell people to click YOUR link to shop!). Include your link as a sticker on a Story post or refer to it as a link in your bio.
Use this promotion wording:
Spend $100 or more and Save $30 on adidas.com!
Use this Code at checkout: SAVEBIG
Shop Here: (Insert / Refer to Your Affiliate Link)
Note: You can locate your affiliate link within the Postgame App >> Menu >> Tracking Links