PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
Athletes - Download the App!
View our Instagram Tagged feed to view thousands of examples of UGC content by college athletes! Don't forget to also visit our main feed for elevated content examples
adidas Cleat Campaign
Congratulations on being selected for the adidas NIL Campaign with Postgame! Please sign your athlete contract here:
DO NOT post unless your approved by Postgame. Please email your content to dom@pstgm.com. We will DM you once your content is approved to post.
Instructions
Required # of Posts: 2
Post 1:
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1 Instagram Reel Video (15-35 seconds)
OR
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1 IG Feed post (3 photos)
Post 2:
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3 IG Stories (affiliate links)
Content Approval Deadline: October 10th
Hashtags: #createdwithadidas #raravelocidad #HLHM #Adizero
IG Tags: @adidas @postgame.official @adidasdugout
Must-Haves in your Content
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Every piece of content MUST be focused on the adidas cleats.
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Clearly show the adidas logo in your content.
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You MUST wear all adidas clothes. NO OTHER LOGOS!
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Your face must be in the content for most of your content.
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In the video, the cleats MUST be shown in the first 3 seconds of the video
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Show the Cleat in Use on the Baseball Field!
Content Themes
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Unboxing video/photos of the cleats
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Lacing up cleats before practice/game
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Warming up before a game wearing the cleats
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Take ground/fly balls focusing on footwork
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At-bat routine
Examples
** IMPORTANT **
Use of Music: For this campaign, if you wish to add music to your Reel you must use Copyright-Free music. Copyright-Free music can be found as an option within Instagram and TikTok. Additionally, Copyright-Free music can be downloaded from various websites. Type 'Copyright-Free' into Google for additional options.
Read More about Copyright-Free Music Here >>
Camera Orientation:
All photos and videos must be shot vertically.
*** FTC Guidelines ***
MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about Postgame products or services and the Brand’s products or services, you must clearly disclose your “material connection” with Postgame and the Brand, including the fact that you are being provided with certain experiences and/or being paid. The above disclosure should be clear and prominent and made in close proximity to any statements that you make about Postgame and/or the Brand and it's products or services. This disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g. #sponsored. Your statements should always reflect your honest and truthful opinions and actual experiences. You should only make factual statements about Postgame and/or the Brand and it’s products or services which you know for certain are true and can be verified.