PHASE 1: RECRUITMENT
After discussing your campaign goals (including segmentation of athletes by sport, gender, location, follower size, etc...), we spend up to 3 days recruiting athletes to be considered for your campaign. We reach out directly to our 5,000+ members as well as a greater audience of 70,000 additional D1 collegiate athletes. We recruit through a combination of SMS, Email and Postgame App notifications.
PHASE 2: SELECTION
After recruitment has completed, we provide the brand with an extensive list of the athletes who have opted-in for consideration. The list is sorted by athlete value - determined in part by our own calculations and past history of having worked with the athlete(s).
During this phase we offer suggestions in order to help maximize the brands' budget.
PHASE 3: NEGOTIATION
After selections have been made, Postgame begins negotiating with each athlete and/or their agent. Our experience of working with thousands of college athletes gives us a strong sense of their worth - allowing us to expedite the process with a fair offer - and one that makes the best use of the brands budget.
PHASE 4: CONTRACT
After the offer has been accepted by the athlete, we generate a custom contract between us and the athlete that includes campaign expectations, payment, content rights, and more.
Each college expects the athlete to submit a contract to their respective compliance office prior to participating in a campaign and receiving payment.
View the
latest Postgame
NIL content!
NIL
OPPORTUNITY!
You Are Eligible!
Company: adidas
Campaign Theme: Winter Style: Cozy Campus Looks for the Season
Campaign Date: Current - Feb 28th
Campaign Type: Social Media
Earning Opportunities:
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Paid Placement*
-and/or- -
Commission Only
OPT-IN!
An opportunity to earn from the adidas NIL Ambassador Program is now available! Student-athletes at an adidas sponsored program can earn (commissions) by sharing adidas products on social media to fans and followers! Note: International Students are NOT eligible at this time. Please do not opt-in if you are an International student.
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Opt-In to be a part of the campaign.
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Receive your custom tracking link.
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Start Earning!
Campaign Themes to reference in your content include:
Winter Style: Cozy Campus Looks for the Season
Stay Warm, Look Cool: Shop Winter Styles
Revamp your wardrobe for a new semester!
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*A limited number of student-athletes will also be chosen for the paid placement campaign. This will include added cash payment, adidas sportswear and/or gift cards, and discounts on adidas apparel.
Student-athletes chosen for this paid placement campaign will be required to post:
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1 Vertical Reel / Video - Full Outfit Look
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2-3 Story Posts / amplification
- Amplification of the video
- One image of your school's Ultraboost
- One image of the adidas Sportswear apparel -
Draft posts of the videos and image to be submitted to adidas for review. Given the nature of this campaign, adidas encourages athletes to create multiple looks and shots for review.
If selected, you will be contacted directly by Postgame with detailed campaign instructions (i.e. tagging requirements, content approval, brand guidelines, etc.) as well as an athlete contract outlining the details of your agreement with Postgame and adidas.
Note: You are opting in to be a part of the NIL Ambassador Program and to be considered for the paid placement program - which includes an additional cash payment, apparel, and more. If selected for paid placement, you will receive additional instructions for this specific campaign within days of opting in.
Being selected for the paid placement opportunity is dependent upon a number of factors including but not limited to: engagement, following, content, level of school participation, and more.
Bonus opportunities are available for reliability and exceptional content.
Content Licensing:
By opt-ing into the Ambassador program (and if verified for the program) you agree to allow adidas a 180 day licensing right to the usage of any adidas content that you create as part of this campaign in any and all media.
*Only student-athletes from adidas sponsored schools are eligible. DO NOT Opt-In if you do not play for an adidas sponsored school. You will not be chosen to participate.
To learn more about the adidas Ambassador program we encourage you to visit the FAQ Page >>
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